VMSD - June 2012 - (Page 28)

Special Report: Store Fixtures PROBLEM SOLVED By Steve Kaufman, Editor at Large To make the award-winning fixture for custom men’s retailer My.Suit (see page 34), Grand + Benedicts (Portland, Ore.) was given a hand-drawn sketch and asked to make the thing come to life – solving engineering challenges, choosing materials appropriate to both the design and the budget, and tweaking the design to make sure it actually performed on the store floor the way it did in the designer’s sketch. Fixture manufacturers assert that a scenario like this is more and more common in their world. It’s what people on all sides mean when they refer to the partnership retailers and designers are looking for from their suppliers. This world seems to be coming alive again as retailers and consumer product brands begin stirring – building some new stores, renovating existing ones, creating vendor shops and merchandising programs. But that world is not simply flipping back the calendar pages. A lot has changed in the last three years, and the relationship between retailers and 28 JUNE 2012 | vmsd.com As retail building activity begins to pick up, store planners are looking for fixture manufacturers who perform a variety of services. brands, their design firms and their manufacturing suppliers has changed. “In 2008 and 2009, retailers began laying people off and condensing their store planning departments,” says Reggie Medford, Grand + Benedicts’ director of sales. “And they turned to us to become more engaged. It began with our taking a bigger role in the design of the fixtures. It has evolved now to the point where we do extensive project management.” That role might begin at the very outset of the project, coordinating everyone’s activities; then extend through the fixture manufacturing process, managing schedules and quality control; and finish with the delivery and installation of the fixture systems. “We function as a one-stop shop doing a lot of the things the retailers’ own people used to do,” Medford says. “During the down time, manufacturers could no longer be simply manufacturers,” agrees Jackie Glanz of MG Concepts (Central Islip, N.Y.). “We http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - June 2012

VMSD - June 2012
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Zara goes Global in Manhattan
Problem Solved
The Walking Mannequin Man
Changing Gears
Showroom
Ad Index
Checking Out

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