VMSD - January 2013 - (Page 34)

A D V E R T I S E M E N T ROBIN BROWER Senior Vice President From your perspective, what’s been the biggest change over the last year in how retailers are designing their stores? We’re seeing a distinct shift in focus to creating a brand experience and engaging customers on multiple levels. With a significant turn towards smaller, community-based retail, more intimate, personalized shopping experiences are being created. To add to personalization and brand experience, we’ve seen retailers explore the integration of technology to support the overall consumer buying experience. As retail building activity picks up, how is your relationship with clients evolving? Traditional vendor/client relationships are out the window and single, sole sourcing is on the rise. Our clients have found that they don’t have the time or resources to seek out multiple vendors to execute a project. We’re no longer just a vendor but a partner. As an added-value supplier we continue to expand our capabilities and services to meet the expectations of our clients. and meeting expectations. Lastly, trust our process. The challenges that we face as a vendor parallel the challenges that our clients face. By understanding our process, capabilities and product solutions, they trust that they’ve selected the right vendor. That, in turn, builds a stronger relationship. When you look to the coming year of retail design, what excites you the most? In 2012, we doubled the size of our manufacturing facility. We’re moving into 2013 with more space, exploring new manufacturing technologies and evolving alongside our clients. We’ve been designing and manufacturing modular systems for over 30 years. With new technology, we’re looking forward to bringing additional product lines to market with record speed and continuing to expand the Options Collection. What products and services are you seeing a demand for in 2013? Quality, sustainable system solutions. Retailers are beginning to see the longterm benefits of implementing modular systems. A fluid systems approach is in demand allowing retailers to quickly adapt and evolve as the market continues to stabilize. What’s the one thing you want clients to know in order to build a successful working relationship with their vendors? The core principles of successful relationships don’t change – listening, collaboration and trust. Through listening, we take the time to fully understand one another’s business. Through collaboration, we can approach challenges head-on – defining objectives SERVICES Fixture design, engineering and manufacturing Standard and custom Options Collection ® Modular Displays ADDRESS 1325 N. Mittel Boulevard, Wood Dale, IL 60191 CONTACT p: 800.248.OPTO f: 630.860.7311 e: sales@optosystem.com www.optosystem.com http://www.optosystem.com http://www.optosystem.com

Table of Contents for the Digital Edition of VMSD - January 2013

VMSD - January 2013
Contents
From the Editor
VMSD Editorial Advisory Board
Props + Decoratives
OK Works’ Michael Killeen
Lighting
Mannequins + Forms
Fusion Specialties’ Stacie White
Materials + Wallcoverings
Furniture
Fixtures
Chandler Inc.’s James Voigt
Flooring
Signage + Graphics
Best of the Rest
Ad Index
Lasting Impression

VMSD - January 2013