VMSD - July 2013 - (Page 37)
Left This sophisticated
chamber creates a highend aesthetic with an
elegant, uncluttered
setting and muted colors.
Black and white apparel
adds pleasing contrast.
Below Each individual
chamber's design reflects
the brands it features,
as seen here by bold,
statement-making displays
paired with chic fixtures
near Gucci apparel.
atop fish-bone-colored parquet flooring, while various shades of cream adorn walls broken up occasionally by floral wallpaper. Inspired by elements of the
Baroque period, decorative rhombuses start at the
top of the cream walls and perceptibly fade toward
the bottom. Lights in this space rest elegantly on a
dark gray wall, “[The lights used here] are majestic
and sensual eye-catchers, underlining the feminine,
romantic atmosphere of this section,” Kreutz says.
The sophisticated chamber delivers a dramatically different sense with black and white contrasting fixtures and displays. White walls are accented
by shimmering particles of silver, in contrast to black
matte metal fixtures, which support apparel from
brands like Chloé and Jil Sander. Anthracite-toned,
smooth leather cubes dot the minimalistic room and
add gradient contrast with the stark white, solidsurface displays.
Perhaps the most dynamic environment is the
premium world, wherein newly added brands are
showcased. Masculine, dark herringbone parquet
lines the walls while faux-marble floors (made from
brown, natural stone) continue onto the walls and
ceiling in one area.
“The different rooms convey a feeling of exclusivity and privacy, so every customer feels unique,”
Kreutz says. “The strongest trend in the retail industry may be individuality – we don’t mix different
trends into one concept, but develop a store that
simply fits the brand and its customers.”
PROJECT SOURCE LIST
RETAILER
Kaiser, Freiburg im Breisgau,
Germany
DESIGN AND ARCHITECTURE
Blocher Blocher Partners,
Stuttgart, Germany
FIXTURES
Visplay Intl. GmbH, Weil am
Rhein, Germany
FLOORING
wk Natursteinhandwerk
GmbH, Waldkappel, Germany
Drüsedau u. Müller GmbH
& Co. KG, Jesberg-Densberg,
Germany
FURNITURE
Ganter Interior GmbH,
Waldkirch, Germany
KAMPE | 54, Stuttgart,
Germany
LIGHTING
elan Beleuchtungs- und
Elektroanlagen GmbH,
Cologne, Germany
SIGNAGE/GRAPHICS
Blocher Blocher View,
Stuttgart, Germany
WALLCOVERINGS/MATERIALS
Ganter Interior GmbH,
Waldkirch, Germany
For a full list of suppliers,
go to vmsd.com.
vmsd.com | JULY 2013
37
http://www.vmsd.com
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - July 2013
VMSD - July 2013
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Brand Ambassadors
Visual Edge
Chambers of Fashion
Fertile Ground
Showroom
Showroom
Ad Index
Checking Out
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