VMSD - July 2013 - (Page 47)

WEDNEsDAy, sEPTEMBEr 18 3:30 PM - 4:30 PM / BrEAkouT sEssIoNs VIsuaL merChandIsInG In the aGe OF “shOwrOOmInG” Few elements of a retail strategy are as difficult to quantify as investments in visual merchandising, yet the stakes have never been higher as brick-and-mortar retailers battle unseen competitors lurking on every shopper’s smartphone. Will traditional retail environments be reduced to showrooms for online merchants? Our panel of experts will discuss the unique visual challenges and opportunities presented by today’s retail climate and explore why visual merchandising could factor into retail business strategy in entirely new ways. The panel will also discuss innovative merchandising around the globe, with special attention to the unique aesthetic mindset at work in many leading Canadian retail brands. Eric Feigenbaum, Chair, Visual Merchandising Department, LIM College & VMSD New York Editor mICrOsOFt: teChnOLOGy-rICh eXPerIenCes In retaIL As technology continues to be more easily integrated into retail spaces, the pressure is on digital content as the key variable to address in any plan for a technology-rich shopping environment. Microsoft planned big for its retail initiative, employing an average of 84 video screens per store for a total that will soon eclipse 4,000, making it one of the largest networks of video walls in the world. How do you decide what to communicate? What type of communication works best in a retail environment? How do you create a process that allows for ﬂexibility for change but brings the required rigidity to the content creation and deployment process? Learn how Microsoft addressed these and other vital questions. amaZOn Can’t dO thIs: new researCh On stOre COnCePts COnsumers want No retail sector is safe from an online giant determined to sell anything that can be sold. As retailers develop “store of the future” concepts meant to deliver the one thing Amazon can’t—sensory experience—they sometimes lack an honest and sober assessment of what people actually want from an in-store experience. In this session, WD Partners will release exclusive survey results from a national consumer study of 1500 respondents in search of which new in-store elements most excite them, most disinterest them and why. You’ll watch consumer reactions to renderings of in-store innovations and see this feedback translated into new store concepts that best play up the strengths of brick-and-mortar retail. Lee Peterson, Executive VP of Creative Services, WD Partners POP-uP retaIL: why It Isn’t GOInG away Despite initial skepticism, the “pop-up” format continues to thrive around the world in both merging and developed markets. This session will explore how the pop-up store evolved from an innovative way to build immediate impact for a brand to new concepts that create digital/social media experiences and lasting brand loyalty. You will gain a global view of the rapidly changing pop-up format in various sectors as well as an understanding of the critical elements in a successful pop-up strategy. Learn how Nu Skin has used the format as an integral part of a global growth strategy that generates billions of dollars without relying on brick-and-mortar retail. Mike roberts, Creative Director, Green Room Elizabeth Thibaudeau, VP of Marketing, Nu Skin Aaron Birney, Senior Associate, LA Retail Studio, Gensler Florin Gale, Senior User Experience Lead, Microsoft Irwin Miller, Principal, LA Retail Studio, Gensler Alan robles, Associate, LA Retail Studio, Gensler september 17-19, 2013 Four seasons hotel Vancouver irdconline.com http://www.irdconline.com

Table of Contents for the Digital Edition of VMSD - July 2013

VMSD - July 2013
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Brand Ambassadors
Visual Edge
Chambers of Fashion
Fertile Ground
Showroom
Showroom
Ad Index
Checking Out

VMSD - July 2013