VMSD - October 2013 - (Page 10)
TG
THE GOODS
The marriage of retail design and technology is
advancing at a breathtaking pace, with creative and
exciting brand-building applications. Case in point:
Life-size video walls recently installed in five of
Gucci’s (Casellina, Italy) stores (Milan's Via Montenapoleone, Saint-Tropez, Hong Kong, Macy’s New
York and Dubai Mall).
As part of a program to enhance the customer
experience at retail and heighten the iconic brand’s
visibility worldwide, the displays by Planar Systems
Inc. (Beaverton, Ore.) together with OOOii’s (Los
Angeles) graphics engine create life-size interactive
images. “We have called it the ‘Gucci Immersive
Retail Experience,’” says Robert Triefus, Gucci’s
chief marketing officer.
The displays reproduce Gucci women’s and
men’s fashion shows and other product films. In
some stores, the interactivity of the Gucci experience extends to displays on the staircases leading
from the ground floors to the first floors, where a system known as Stairway Interactive Videowalls reacts
in real time as customers pass by, immersing them in
a complete, interactive experience. Customers are
able to interact with the images using simple gestures to fast-forward and rewind or freeze the images
to take a closer look or see more detail. “In this way
they can literally interact with the products,” Triefus
says. – PS
CO U R T ES Y O F P L AN AR S YST EMS I N C . , B EAV ER TO N , O R E. , AN D G U C C I , C A S E LLI NA , I TA LY
Immersion on Demand
Veggietopia (New York) debuted in
May as a 400-square-foot vegetarian
sandwich shop designed by John Beckmann of Axis Mundi (New York). The
design evokes a garden setting with
its lacquered green ceiling, ipe wood
fencing and concrete flooring.
10 OCTOBER 2013 | vmsd.com
MI KI KO KI KU YA M A , NE W YORK
EARTHY DELIGHTS
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - October 2013
Contents
VMSD - October 2013
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