VMSD - October 2013 - (Page 17)
Handsome Cycle
Minneapolis
Concept: Once online-only, a Warehouse District shop outfits
lifestyle bikers with part-by-part customization and gear to match.
For more images of Handsome Cycle, visit vmsd.com.
2
1
TOUGH IT OUT
“Ride like you’re from Minneapolis” dares digitally printed
felt signage in this galley-shaped bike boutique in
Minneapolis’ North Loop Warehouse District. The playful
message alludes to hardcore Minnesotans who bike in
sun, storms and snow.
2
OVERHEAD VIEWS
Painting the ceiling black lends a moody feel to the
space, while LED track lights stud the ceiling to highlight
displays, and an oversized metal halide adds ambient
lighting.
3
MADE TO ORDER
Once used to display guitars for a previous retail tenant,
these functional metal tracks display bike frame sets
near a consultation desk where shoppers specify custom
options and watch the final stages of bike assembly.
3
4
LOCAL FLAIR
Shop decor features repurposed materials, such as
corrugated metal, barn wood, and a fence and benches
from a nearby school, which appeal to über-individual
millennial shoppers.
5
DAL LA S CU RRI E , MI N NE A POL IS
PART BY PART
Customizable accessories, including fenders, baskets and
rear storage racks, are a nod to millennial shoppers “with
their own style, people who bike every day as part of
their lifestyle,” says Todd Paulson, Knock’s (Minneapolis)
chief creative officer.
PROJECT SUPPLIERS
RETAILER AND DESIGN
Handsome Cycle Co.,
Minneapolis
DESIGN
Knock, Minneapolis
FIXTURES
Blake Loya, Minneapolis
Adam Beck, Minneapolis
Rush River Scenic, Baldwin,
Wis.
AUDIO/VISUAL/ANIMATION
Neighbor, Minneapolis
vmsd.com | OCTOBER 2013
17
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VMSD - October 2013
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