Sister Style
By Carly Hagedon, Assistant Editor
Siblings don’t always look alike. Such is the case
with Holt Renfrew (Toronto) and its new little sister:
the roughly 23,000-square-foot hr2 concept. Found
in only one other location — Brossard's Quartier
DIX30 shopping center in Quebec — this outlet in
Toronto's Vaughan Mills shopping center is focused
on mid-priced designer and luxury goods.
24 OCTOBER 2013 | vmsd.com
“It’s a brand new retail concept and it was a collaboration with the client to define it: How is it
different than Holt Renfrew, but still carries the
DNA?” says Steve Scuro, partner at Janson Goldstein LLP (New York), the design firm tasked with
the project. “It had to be its own distinct experience,
mood.”
TOM A RBA N PH OTOG RAPH Y IN C . , TORONTO
Holt Renfrew’s hr2 concept carries the department store’s genes
– and a pop art aesthetic.
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - October 2013