Above Designers
reproduced an old railroad
map, sizing it to run the
expanse of wall over the
service line.
brand while celebrating the historical significance of
the location and communicating the life-cycle story
of its coffee.
GFX designed, engineered and constructed a 3-D
wall display to tell the company’s “Grow, Harvest
& Roast” story. “We wanted to share Tim Hortons’
relationship with the coffee farmers,” Eric Olson,
creative director, says. “They’ve worked to develop
good relations with them to make both the farmers
and Tim Hortons successful.”
The story is displayed in photos which were
printed on whitewashed, reclaimed wood. “You see
the process of the pickers and the harvesting and the
roasting all the way to the poured cup,” Olson says.
Right A 3-D display shares
the company's coffee story
from crop harvest to the
brew cycle.
44 OCTOBER 2013 | vmsd.com
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Table of Contents for the Digital Edition of VMSD - October 2013