VMSD - October 2013 - (Page 48)
VS
VMSD SHOWROOM
Expanko
fritztile.com
If you’re looking for an alternative
to poured-in-place terrazzo or
hard surface flooring, try Fritztile
flexible tiles (shown). With a low
life-cycle cost and FloorScore
Certification, this surface is made
from recycled content.
48 OCTOBER 2013 | vmsd.com
NATURALLY
IMPORTANT
In addition to retailers embracing natural
flooring, customization is continuing to grow
– specifically branded designs or colors to
create a cohesive space.
“Even though some customers don’t pay
attention [to flooring], it’s a subliminal kind
of thing,” says Ali Yadegari, director of retail
design, GreenbergFarrow (Atlanta). “When
you enter an environment and the whole
design comes together … you tend to want to
spend more time [there].”
Yadegari reiterates the role flooring plays
in design, “It’s an essential part of your finish;
it’s the first thing people see. Spend a decent
amount of time … trying to understand who
[your] customers are; whatever your message or brand is, the flooring should be a
significant part of that whole message.” —Carly
Hagedon
Teragren
teragren.com
Available in nine colors, the durable
Visions line of wide-plank moso
bamboo flooring features a zeroVOC hardwax-oil finish, is made of
94 percent bio-based content and is
harder than oak.
http://www.teragren.com
http://www.fritztile.com
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - October 2013
Contents
VMSD - October 2013
https://www.nxtbook.com/nxtbooks/STMG/vmsd_202010
https://www.nxtbook.com/nxtbooks/STMG/vmsd_202009
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https://www.nxtbook.com/nxtbooks/STMG/vmsd_201709
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https://www.nxtbook.com/nxtbooks/STMG/vmsd_201311
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