VMSD - October 2013 - (Page 52)
VS
VMSD SHOWROOM
ELECTRONIC
EMOTION
P-o-p displays are continuing to integrate technology
– such as digital screens and QR codes – connecting shoppers both electronically and emotionally,
according to Kevin Keating, president, Hangar 12 and
Two/Ten (Chicago).
“[Retailers] use digital signage to demonstrate
what they would typically verbalize,” says Keating.
“They can use video, animation and custom content
to tell the story about a product; it’s an extension of
the retail staff on the floor to provide information to
consumers.”
Keating suggests implementing mobile-friendly
websites to thwart showrooming as well: “Create
emotional connections in-store and know your
shopper’s mindset. It’s putting product in their hands,
showing them how they’re going to feel once they
purchase the product. It’s creating that touch-andfeel experience and providing options they may not
see online.” –Carly Hagedon
KDM P.O.P. Solutions
Group
kdmpop.com
Take advantage of a
plethora of customized
products, such as this
floor kiosk, designed to
demonstrate a ventilation
system’s features.
This interactive unit is
constructed of wood and
PVC with digitally printed
graphics.
52 OCTOBER 2013 | vmsd.com
DSA Phototech
lightboxes.com
Looking for portable digital signage?
This 12.1-in. portable tabletop display,
BrightSign TD1012, is freestanding,
battery-operated tabletop signage
that utilizes a wireless network to keep
content fresh.
Frank Mayer and
Associates Inc.
frankmayer.com
This Johnsonite Main Street
Display was custom made
to showcase the company’s
selection of vinylcomposite and linoleum
tile products. Some features
include sample product
chips and a large capacity
pull-out drawer.
http://www.lightboxes.com
http://www.kdmpop.com
http://www.frankmayer.com
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - October 2013
Contents
VMSD - October 2013
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