VMSD - November 2013 - (Page 20)

How post-occupancy testing challenges the latest generation of green retail design. By Robin Donovan, Managing Editor Our local Kroger seems to have cheaper plastic bags every year. The grocery sack that once held a gallon of milk and a tub of yogurt now might tear as soon as it’s opened. Baggers at my Kroger store have adapted to this, of course, by double bagging everything. Once, at a self-checkout, a helpful attendee even proactively showed me how easy it is to do the same. If you’ve ever flushed a low-flow toilet twice, cranked up a space heater to overcome a chilly office in the summer or taped over a motion sensor, you’re part of the same phenomenon as the double-baggers: using an environmentally friendly system in an environmentally unfriendly way. 20 NoVEMBER 2013 | vmsd.com It’s the flip side of an uptick in sustainably sourced materials, green building and fair-trade everything: There are now green products and building systems whose capabilities exceed our motivation to comply with them. For example, consider motion-activated lights that require 30 seconds of waving to click on. When it comes to retail, interior designers face the twin constraints of set structures, determined by engineers, general contractors or the retailers themselves and client demands, which may lean more toward cost savings than long-term sustainability. And retailers as tenants, of course, don’t always pay their own utility bills. But according to Rachel Zsembery, a senior associate at Bergmeyer Associates Inc. (Boston), “Any way that you’re affecting the design plays into the end performance of the project, what happens at the end of life of this space and all the materials that you put into it. There’s definitely a responsibility there no matter what your scope is.” Designers may be able to change that scope, however, as Nathan Lee Colkitt of San Diego-based Colkitt&Co did when prototyping a Puma outlet concept. The green-minded stores include inter- CH e ryl ra m say, sa n Di eg o, Ca li f. Green Today, http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - November 2013

VMSD - November 2013
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Green Today, Gone Tomorrow?
One size fits all
Retail’s New Era
Be Something Amazon Can’t
Showroom
Ad Index
Checking Out

VMSD - November 2013

http://www.nxtbook.com/nxtbooks/STMG/vmsd_201802
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201801
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201712
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201711
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201710
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201709
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201708
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201707
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201706
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201705
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201704
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201703
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201702
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201701
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201612
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201611
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201610
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201609
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201608
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201607
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201606
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201605
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201604
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201603
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201602
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201601
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201512
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201511
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201510
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201509
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201508
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201507
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201506
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201505
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201504
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201503
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201502
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201501
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201412
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201411
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201410
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201409
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201408
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201407
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201406
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201405
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201404
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201403
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201402
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201401
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201312
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201311
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201310
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201309
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201308
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201307
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201306
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201305
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201304
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201303
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201302
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201301
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201212
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201211
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201210
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201209
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201208
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201207
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201206
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201205
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201204
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201203
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201202
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201201
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201112
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201111
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201110
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201109
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201108
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201107
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201106
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201105
http://www.nxtbookMEDIA.com