VMSD - February 2014 - (Page 58)
VS
VMSD ShowrooM
The PloT
ThickenS
Evolving from merely attention-grabbing
devices, signage and graphics are becoming
architectural elements. "Graphic and signage design is done separately from the
interior, and quite often, it's an afterthought,"
Eric Boulden, president, Jump Branding &
Design Inc. (Toronto), says. "The entire space
becomes a communication tool and it's not
about applying a graphic to a space, it's
about building a graphic into the space."
Signage must also reflect a store's character, says Jason Hemsworth, principal, strategic director, Jump Branding & Design Inc.
"If we use certain materials in the store, we
need to execute the signage with a similar
feeling. If [that's] industrial, the signage needs
to come across that way as well ... All these
touchpoints have to work together [so] the
experience feels [cohesive]." -Carly Hagedon
DSA Phototech
lightboxes.com
Illuminate your graphics - from informational to wayfinding -
with edge-lit leD light Panels. UL-listed, they last up to 100,000
hours and come in sizes from 8 in. by 8 in. to 72 in. by 120 in.
DesignInteractive
thedistore.com
STGrid Displays lend flexibility to short-term promotions
that require paper-based change-outs. This system offers
multiple grid configurations with minimal hardware and utilizes
standard module sizes.
58 FEBRUARY 2014 | vmsd.com
http://www.lightboxes.com
http://www.thedistore.com
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - February 2014
VMSD - February 2014
CONTENTS
FROM THE EDITOR
VMSD EDITORIAL ADVISORY BOARD
THE GOODS
DESERT OASIS
MIXED MESSAGES
IT’S A WRAP
YOUNG, QUIRKY AND COLORFUL
HUNTING FOR THE PERFECT EXPERIENCE
SHOWROOM
AD INDEX
CHECKING OUT
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