VMSD - May 2014 - (Page 44)

C h Ri st i an D o h n , C i n C i n n at i Rapid advances in lighting technology challenge designers to embrace its full potential. By Patricia Sheehan, Editor-in-Chief While breezing past the frozen food section at our local Target, a rambunctious five-year-old boy in tow, motionactivated refrigerator cases lit up one by one, like old-timey circus barkers enticing us to check out a magic act. The boy was mesmerized. And the lighting triumphed in its mission - to sell, sell, sell - because, wouldn't you know it, we ended up buying the overpriced, bedazzled SpongeBob frozen confections. The role and impact of lighting in retail has never been greater. Its visual wizardry and power to grab consumers' limited attention while showcasing merchandise is evidenced by lightning-quick advancements in technology, offering designers seemingly endless options. And the applications go far beyond general, task and ambient illumination, opening up a world of possibilities encompassing fixtures and millwork and flooring and just about any store design element one can fit a miniscule beacon, thanks largely to the wonders of LED design. 44 MAY 2014 | vmsd.com At this Sunglass Hut store, a stretch ceiling disc backlighted with extended-performance fluorescent tubes mimics the orange carpet and highlights promotional display pedestals. http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - May 2014

VMSD - May 2014
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Footloose
State of the Industry Report
2014 Retail Design Firm Resource Guide
Ground Floor
The Speed of Light
Showroom
Ad Index
Checking Out

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