VMSD - June 2014 - (Page 12)
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Interbrand (New York) released its 2014 Best Retail Brands
Report in April, with Walmart topping both the North America
and global lists, despite a 6 percent decline in brand value.
The global Best Retail Brands report ranks the top 50
North American and European retail brands by brand value,
as well as the top retail brands from across Latin America and
the Asia-Pacific. The report is produced in collaboration with
Interbrand Design Forum (Dayton, Ohio).
The top five retail brands in North America maintained
their positions from 2013: Walmart, Target, Home Depot,
Amazon and CVS/pharmacy. Publix climbed into the top 10
for the first time, while Nordstrom fell to number 12.
Perhaps the biggest highlight is four companies that grew
their value by more than 25 percent: Macy's (+383 percent);
Whole Foods (+173 percent);
Amazon (+27 percent); and
Top 5 Retail Brands
Cabela's (+27 percent).
in North America
"Brands that are succeed1. Walmart $131.9 billion
ing within this market all dis2. Target $27.1 billion
play a great understanding of
3. Home Depot $25.7 billion
human behavior that helps
4. Amazon $23.6 billion
them meet consumer needs,"
says Interbrand global chief
5. CVS/pharmacy $17.8 billion
marketing officer Graham
Hales about the group's impressive rankings climb. "More often
than not, this helps their physical retail experiences coexist with
their digital retail experiences in a holistic manner."
In the global marketplace, H&M topped the list for
Europe with a brand value of $18.2 billion. Woolworths led
the Asia-Pacific region with a brand value of $4.9 billion. And
Natura took first place in Latin America with a brand value of
$3.2 billion.
Visit BestRetailBrands.com to download the complete
report. -Sarah Whitman
http://www.SHUTTERSTOCK.COM
http://www.BestRetailBrands.com
Table of Contents for the Digital Edition of VMSD - June 2014
VMSD - June 2014
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Bohemian Rhapsody
Behind the Red Door
Good Timing
Male Call
New Heights
Showroom
Ad Index
Checking Out
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