VMSD - June 2014 - (Page 15)
sale for your own customers? They buy a shopping bag from you
for a pre-determined price and use it to fit as much sale product
in it as they can. It's fun! And pre-assembled "blind" bags are also a
good way to move product.
Social networking is, in fact, an anti-social activity - but, like brickand-mortar stores, it's here to stay. So, what must retailers do as
they embrace and integrate technology into their selling environments and marketing strategies? They must add the human touch.
ERIC FEIGENBAUM, LIM COLLEGE: Today,
retailers are scrambling to update their websites, create Facebook, Twitter, Instagram and
Pinterest accounts to virtually connect to their
customers. Yes, social media is vital for success.
But is social media really social? Is it perhaps a
misnomer? The next time you're in a restaurant,
look about. You'll see a strange glow emanating
from all of the tables. That strange glow, of course, is the aurora
borealis of smartphones held tightly in the hands of just about
everyone at the dinner table. Social network? Perhaps, but people
at the tables are not talking to one another, rather they're frantically
typing, texting or surfing into the boundless depths of cyberspace.
JOHN RYAN, VMSD: Budget-fashion-retailer
Primark, which now boasts stores in Ireland,
the U.K., Germany, France, Spain and Holland,
shows that cheap can be cheerful.
This retailer's stores are increasingly a
response to wherever they happen to be with
the store's designers, Dalziel and Pow (London),
and its in-house team working together to create
difference in different locations. And they look good, too. Digital
signage, large-format graphics and a palette of materials that varies from branch to branch all contribute to the sense that this is a
fashion destination first; it just happens that the offer doesn't cost
much when you get to the checkout.
Make a great last impression.
NeXtrac® In-Queue Merchandising
* Extremely flexible - create angles, corners and turns using the same portable, modular pieces.
* Slim, double-sided design fits virtually any space and maximizes sales per square foot.
* Seamlessly integrates merchandising, signage, wayfinding, and queuing.
The checkout is the last opportunity to leave your customers with a good impression.
Make it great with NeXtrac.
Build your own NeXtrac queue at
www.nextrac.lavi.com/merchandising
www.lavi.com/nextrac
877.275.5284
*
800.624.6225
http://www.nextrac.lavi.com/merchandising
http://www.lavi.com/nextrac
http://www.lavi.com/nextrac
Table of Contents for the Digital Edition of VMSD - June 2014
VMSD - June 2014
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Bohemian Rhapsody
Behind the Red Door
Good Timing
Male Call
New Heights
Showroom
Ad Index
Checking Out
VMSD - June 2014
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