VMSD - June 2014 - (Page 45)
New
Heights
The chances are good that Waldkirchen will not be the first place that
Big retail impact in a small
Bavarian town, thanks to an
inspired use of local topography
and an acceptance that not
everything has to be uniform.
By John Ryan, European Editor
springs to mind when Germany is mentioned. Yet this relatively small Bavarian town, population a little over 10,000, is home to a retailer that punches
considerably above its weight. The Garhammer "fashion house" was already a
large concern, trading from 6500 square meters (69,965 square feet), but following a three-phase extension, undertaken in the latter half of 2013, it now
measures 9000 square meters (96,874 square feet), uplifting its selling area
FA B I A N AU R E L H I L D, ST U T TG A R T, GE R M A N Y
by nearly a third.
Stuttgart-based design and architectural consultancy Blocher Blocher
Partners worked with Garhammer on the project, and the outcome is a store
that reaches four stories in places and is now a landmark for Waldkirchen.
Making this a reality was not straightforward, according to Andrea Kreutz,
senior partner at Blocher Blocher: "A major difficulty was the steep topography, but we used this as an advantage. In keeping with the principle of splitlevel construction, several floors are set off from one another with each level
having its own identity. The store is like a counterpart of the city center with
its many squares and alleyways."
vmsd.com | JUNE 2014
45
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - June 2014
VMSD - June 2014
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Bohemian Rhapsody
Behind the Red Door
Good Timing
Male Call
New Heights
Showroom
Ad Index
Checking Out
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