VMSD - October 2014 - (Page 6)
fe
from the editor
Is Green Design
Sustainable?
environmentalism takes a back
seat to other industry concerns.
Green is no longer a front-burner issue. Just a few years ago, it was the
hot topic in retail, reports Dan Butler, president, Maple Point Consulting and senior advisor, NRF. "When I created the NRF's Sustainable
Retail Consortium in 2008 everyone wanted to be a part of it," he says.
"I receive very few calls about it now."
Butler attributes the steep decline in interest to other time- and
resource-consuming issues (mobile retail, data breaches). "The feeling
among retailers is that of course they want their stores to be sustainable
and green has really taken off in the supply chain and in packaging. Outside of that the customer just expects stores to be green. But they don't
want to pay more for it."
If our recent IRDC roundtable discussions were any indication,
interest in the issue has waned significantly. Among the couple dozen
hot topics retail design attendees were eager to address, green was at the
bottom of the list.
While the industry is hardly abandoning the green movement, it
seems fatigued by it. We know LEED accreditation is a time consuming
and expensive process - and green's payback, for retail, is questionable
for brick-and-mortar projects that typically have a short lifespan compared to other commercial endeavors.
Still, many suppliers remain keen on providing eco-conscious solutions, as evidenced by ongoing interest in the annual Greenbuild conference and our own green products showroom section.
The best expression of sustainability in retail today may largely be
seen in energy reduction efforts, like Walgreens' net-zero energy store
in Evanston, Ill. that we featured in the September issue of VMSD and
in-store designs that offer flexible configurations and fixture packages,
such as the Puma store concept that was featured in the November
2013 issue.
And many retailers are still firmly committed to walking the green
walk, both in their product mixes and store designs. Check out our coverage of recent sustainable retail projects on page 24.
"Retailers have found that sustainability initiatives resonate not
only with their customers but with their employees as well," Butler
says, which suggests that green isn't going away - it's simply faded from
today's zeitgeist - and will most likely experience its own recycling resurgence in the not-so-distant future.
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Table of Contents for the Digital Edition of VMSD - October 2014
VMSD - October 2014
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Opposites Attract
At the Crossroads of Ecology and Economy
When Food Meets Fashion
Reinventing the Store Footprint
Mix and Matches
Showroom
Ad Index
Checking Out
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