VMSD - September 2015 - (Page 53)
Totally Tubular
French lingerie brand Undiz uses a tubular pneumatic
system to inject animated fun into its petite environment.
C our te sy of u ndi z, Par i s
By Alicia Sheber, Contributing Writer
W
hen a prime 538-square-foot
venue became available on a
posh shopping street in Toulouse,
France, lingerie brand Undiz, part
of the Etam group (Paris), reinvented itself with a funky hybrid of 19th-Century technology and modern retail for the space. Opening January
2015, the city's fourth Undiz store was created from concept to installation over four months by the brand's in-
house design team, along with architectural studio and
brand strategist, Stories Design (Paris).
"I have always been intrigued by pneumatic systems that push air-propelled capsules through networks of tubes hidden in post offices, banks and
supermarkets," says Sébastien Bismuth, director general, Undiz. "So when we needed to design a shop with
limited selling space, but [with] a large stockroom, the
Undiz Machine was born."
above With its eyecatching animation and
movement, the exposed
tubes of Undiz Machine
lure shoppers inside the
new Toulouse, France, store.
vmsd.com
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sEPTEmBER 2015
53
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Table of Contents for the Digital Edition of VMSD - September 2015
VMSD - September 2015
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Retail Reimagined
Natural Wonder
La Dolce Vita
Totally Tubular
The Kids Are Alright
Showroom
Ad Index
Checking Out
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