VMSD - September 2015 - (Page 9)
THE
GOODS
edited by
Patricia Sheehan
PORTFOLIO:
My House Bank, Milan
"A typical bank has 80 percent of its space
[dedicated to] management offices, and 20
percent for public areas. For My House Bank,
that proportion is reversed," says DINN!'s
chairman and founder, Massimo Fabbro.
This is evident by the bank's open layout, where visitors are personally greeted
upon entering. Customers and associates
can discuss sensitive financial matters
in designated private service areas, while
guests can also schedule appointments
online. The whole process, explains Fabbro,
is meant to be very simple, while in general,
the bank's design supports total accessibility to customers.
The interior conveys a casual atmosphere. Attention-grabbing, triangular walland ceiling-coverings demarcate the private
service spaces, including the concierge area.
Coverings in the service areas visually lower
the ceiling, "embracing the clients," according to DINN!'s design director, Elena Prontera. Sliding glass doors allow additional
privacy for discussions in these areas, while
VMSD.COM
|
SEPTEMBER 2015
DA RI O G AR OFALO , FL O RE N CE , ITALY
W
hen Cariparma Crédit
Agricole (Montrouge,
France) - the French
network of cooperative and mutual
banks - set out to create a new service
concept to enhance its customer-banking
relationships, it called upon Milan-based
design firm DINN!.
The result: My House Bank, which combines the aesthetics of a private home with
pared-down design to support an easy,
relaxed and familiar customer experience.
9
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Table of Contents for the Digital Edition of VMSD - September 2015
VMSD - September 2015
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Retail Reimagined
Natural Wonder
La Dolce Vita
Totally Tubular
The Kids Are Alright
Showroom
Ad Index
Checking Out
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