VMSD - March 2016 - D4

A D V E R T I S E M E N T KEVIN CARBONE CEO How do you think the in-store experience will evolve in the near future? How do PRN and STRATACACHE approach digital retail strategies in 2016? I think shopper marketing platforms will increasingly help retailers We believe too many retailers are focused on a single "visionary" store personalize the customer experience and also drive conversion. We'll instead of integrating ready-for-scale digital shopper technologies see scalable digital solutions that deliver brand-based monetization into their current go-to-market plan. Our end-to-end shopper and measurable ROI. These retail technologies are going to distribute marketing platform is delivering scalable in-store digital products targeted real time messaging, offer instant customer service, and services TODAY - and our monetization strategy generates leverage robust shopper analytics, and easily onramp shoppers incremental revenue for leading retailers. But these are not one- to mobile. Content acceleration engines will optimize BYOD size-fits-all solutions. We respect that every brand and retailer has a connectivity - and responsive merchandising will provide immediate distinct mission based on specific core values and shopper research. product information. But here's the thing: PRN and STRATACACHE Our approach is a collaborative one. As a retail practice, we listen to are delivering all of these capabilities right NOW - in six of the our clients and together develop effective solutions that support their world's largest retailers. We call it the Store of the NOW. Our digital brand and key business objectives. deployments are engaging customers inside the store, bringing them back, and bridging the physical and digital divide. We believe the "Store of the Future" is NOW. What can retailers do to make sure they remain relevant in today's rapidly changing world? Like it or not, the 21st century consumer is a tough customer. How have PRN and STRATACACHE transitioned to support the needs of today's average retailer? We expect the in-store experience to simulate the nimble - and Our Store of the NOW is providing in-store digital solutions for 21st communication platforms to give us real-time updates on this century retailers and their customers. Brick and mortar retailers are afternoon's savings, specials and in-store events. We want tablets facing a fundamental challenge to their core business model as on the shelf to seamlessly onramp us to a "curated for me" endless e-commerce providers redefine the customer experience. We're aisle online. We want relevant product information and reviews solving for this evolving paradigm shift by continuing to build, refine, at our fingertips. We want to be wowed by branded experiential and deploy an end-to-end shopper marketing platform that integrates screens. Waiting for connectivity doesn't fly. Slow customer service rather than competes with online and mobile. We're leveraging the is a non-starter. Up-to-the-minute inventory management is a must. power of touch, proximity to product, and IoT (Internet of Things) Technology has raised consumer expectations - and retailers must rise technology to create immersive shopper engagement experiences to the challenge. Success will depend on who stays out in front. personalized - world of clicks, taps, swipes, and Likes. We want and drive conversion at the point of decision. Our digital solutions are in over 300,000 venues, comprise over 1.4 million devices, and reach over 500MM consumers every day. We're powering instant content distribution, fast connectivity, personalized customer experiences, assisted selling, and inventory management. Our Store of the NOW enables brick and mortar retailers to deliver an in-store shopping experience that supports the way people expect to shop TODAY. SERVICES www.prn.com Research Branding Design & Manufacturing Architecture Communication technology ADDRESS 800.308.0488 Grottini Retail Environments Via Marco Biagi, 2 62017 Porto Recanati - Mc- Italy CONTACT sales@prn.com p: +39 071.7591707 f: +39 071.9798626 e: usa@grottini.com www.grottini.com http://www.prn.com http://www.prn.com

Table of Contents for the Digital Edition of VMSD - March 2016