VMSD - July 2016 - (Page 4)
FROM THE EDITOR
Unleash the Beast
Winners of VMSD's 2016 International Visual Competition
each have a compelling story to tell.
You may have noticed by our cover that we'll be sharing the winners of the 23rd annual Intl.
Visual Competition in this month's issue. A panel of industry experts served as judges, and they,
along with the VMSD editorial team, spent the better part of a day sifting through countless
captivating projects.
As we noted prominent features among the entries, we began to observe a pattern. Humor is
back, and many projects are placing tongue firmly in cheek to communicate their brand identities, with a knowing nod and a wink. Among the favorites was Coach's collaboration with contemporary artist Gary Baseman on a line of handbags, leather goods and accessories. Baseman's
characters are the perfect balance between playful and wicked.
Another entry, from Harney & Sons Fine Teas, earned an honorable mention from the
judges, who were transported to another time and place by this window's depiction of "Alice in
Winter Wonderland."
A quick glance as you go on your way won't do justice to this intricate and fascinating scene.
Alice, looking more like a 1940s glamour girl than a character in Lewis Carroll's children's story,
and the White Rabbit, ever mindful of the time, are surrounded by myriad teapots, tea
cups and exotic teas. This visual feast for the eyes quickly draws us in to Alice's world
and challenges our notions of reality and fantasy.
Whether our featured projects conjure memories of times gone by, or catch
your eye with ingenious merchandising that perfectly expresses their brand, each
winner strives to connect with us in a visual language that we understand in our
own personal way.
At a time when we're bombarded by persistent marketing messages virtually
anywhere we turn, these windows do much more than simply compete for our
attention. They invite us to explore new worlds, they tell us their stories and
give us a reason to stop and reflect as we powerwalk through our daily lives.
Jennifer Acevedo
Editor-in-Chief, VMSD magazine
Table of Contents for the Digital Edition of VMSD - July 2016
VMSD - July 2016
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Open Season
Better by Design
Open-Air Flair
Showroom: Mannequins and forms
Showroom: Props and decoratives
Ad Index
Checking Out
VMSD - July 2016
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