VMSD - October 2016 - 21
Urban planning principles,
including open "avenues"
and roundabout-style
circulation paths, were
applied to help shoppers
navigate the department
store's vast floor plan.
rolling hills and historic gardens - houses high-end
women's and children's departments. The second
floor was inspired by the Roma la Condesa neighborhood, a hub for creativity and culture, much like New
York's SoHo or Paris' Latin Quarter. The men's department lives in this area as a cool and hip guy's club. The
third (or top) level, housing the home goods offerings,
was inspired by the suburb of Jardines de Pedregal.
The store's tribute to Mexican culture begins on a
great "avenue" or main aisle, whose first enticement
along the way is a replica of the historic Puerta de
los Leones. The journey continues as customers are
led past other revered, replicated landmarks, such as
Fuente de la Diana Cazadora and the iconic Columna
de la Independencia. Kate Russell, design director at
Gensler, calls it "a modern interpretation of Mexico
City's existing urban landscape."
A grand atrium serves as a hub of connectivity,
allowing sunlight to filter through and highlight the
sculptural nature of the space's crisscrossing escalators. Clad in Carrera marble, the escalators fly by one
another as they harness the simple magic of exciting
vertical circulation.
"We wanted to celebrate Mexico's proud heritage and architecture," says Michael Gatti, principal,
Gensler. "Palacio de Hierro is a pure Mexican brand,
and the Polanco store is a stage for a luxury destination, much like Rodeo Drive, Paris or Rome."
vmsd.com
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october 2016
21
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - October 2016
Vmsd - October 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Mexico City’s Iron Palace
Battle of the Behemoths
Big Bang
Remaining Relevant to a Disruptive Audience
Hello, Cleveland!
Showroom
Showroom
Ad Index
Checking Out
VMSD - October 2016 - Intro
VMSD - October 2016 - BB1
VMSD - October 2016 - BB2
VMSD - October 2016 - Vmsd - October 2016
VMSD - October 2016 - Cover2
VMSD - October 2016 - 1
VMSD - October 2016 - Contents
VMSD - October 2016 - 3
VMSD - October 2016 - From the Editor
VMSD - October 2016 - 5
VMSD - October 2016 - Vmsd Editorial Advisory Board
VMSD - October 2016 - 7
VMSD - October 2016 - The Goods
VMSD - October 2016 - 9
VMSD - October 2016 - 10
VMSD - October 2016 - 11
VMSD - October 2016 - 12
VMSD - October 2016 - 13
VMSD - October 2016 - Next Store
VMSD - October 2016 - 15
VMSD - October 2016 - 16
VMSD - October 2016 - 17
VMSD - October 2016 - 18
VMSD - October 2016 - Mexico City’s Iron Palace
VMSD - October 2016 - 20
VMSD - October 2016 - 21
VMSD - October 2016 - Battle of the Behemoths
VMSD - October 2016 - 23
VMSD - October 2016 - 24
VMSD - October 2016 - 25
VMSD - October 2016 - Big Bang
VMSD - October 2016 - 27
VMSD - October 2016 - 28
VMSD - October 2016 - 29
VMSD - October 2016 - Remaining Relevant to a Disruptive Audience
VMSD - October 2016 - 31
VMSD - October 2016 - 32
VMSD - October 2016 - 33
VMSD - October 2016 - Hello, Cleveland!
VMSD - October 2016 - 35
VMSD - October 2016 - 36
VMSD - October 2016 - 37
VMSD - October 2016 - 38
VMSD - October 2016 - 39
VMSD - October 2016 - 40
VMSD - October 2016 - Showroom
VMSD - October 2016 - 42
VMSD - October 2016 - 43
VMSD - October 2016 - 44
VMSD - October 2016 - 45
VMSD - October 2016 - 46
VMSD - October 2016 - Showroom
VMSD - October 2016 - 48
VMSD - October 2016 - 49
VMSD - October 2016 - 50
VMSD - October 2016 - 51
VMSD - October 2016 - 52
VMSD - October 2016 - 53
VMSD - October 2016 - Ad Index
VMSD - October 2016 - 55
VMSD - October 2016 - Checking Out
VMSD - October 2016 - Cover3
VMSD - October 2016 - Cover4
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