VMSD - October 2016 - 6

11262 Cornell Park Drive, Cincinnati, OH 45242 P: 513.421.2050 e D i tO r i a l EDITOR-IN-CHIEF Jennifer Acevedo jennifer.acevedo@stmediagroup.com ART DIRECTOR don Heyl don.heyl@stmediagroup.com \ F: 513.421.5144 \ vmsd@stmediagroup.com \ vmsD.com BranD & Business D e v e lO P m e n t C O r P O r at e sENIOR vp/gROup publIsHER sENIOR vp CONTENT murray Kasmenn steve duccilli murray.kasmenn@stmediagroup.com AuDIENCE DEvElOpmENT DIRECTOR P: 770.578.2577 mANAgINg EDITOR Linda d'Adamo carly.hagedon@stmediagroup.com linda.dadamo@stmediagroup.com P: 845.533.4765 AssOCIATE EDITOR Kaileigh Peyton sENIOR mARkET sTRATEgIsT kaileigh.peyton@stmediagroup.com Ben skidmore EDITORIAl ADvIsOR/NEw YORk EDITOR ben.skidmore@stmediagroup.com Eric Feigenbaum P: 972.587.9064 EuROpEAN EDITOR INTERNATIONAl mARkET sTRATEgIsT Patricia Iannelli John Ryan, London patricia.iannelli@stmediagroup.com CONTRIbuTINg wRITERs Brian dyches, steve Kaufman, Lauren mang, Alicia sheber, Amanda mcCorquodale, Carmen sechrist via g. rossini 16, 21100 varese, italy P: +39.0332.240285 publIsHINg & bRAND sERvICEs COORDINATOR Christine Lewis christine.lewis@stmediagroup.com CONTRIbuTINg pHOTOgRApHER P: 770.874.7834 Richard Cadan Tedd swormstedt Christine Baloga sENIOR mARkET sTRATEgIsT Carly Hagedon pREsIDENT pRODuCTION COORDINATOR mark Kissling bOOk DIvIsION DIRECTOR mark Kissling REpRINT INFORmATION 717-632-3535, ext. 8265 suBsCriPtiOn serviCes P.O. BOx 1060 skOkie, il 60076 P: (847) 763-4938 F: (847) 763-9030 vmsD@HallData.COm E d ITO R I A L A dv I s O RY B OA R d retai lers linDa FargO senior vP, Fashion director and store Presentation Bergdorf Goodman JeFFrey key store Environment manager store Planning Lowe's Companies Inc. tOm BeeBe vP Creative director W Diamond Group traCey Finger senior manager Retail Creative Apple Hak kim director of store design The Children's Place Bevan BlOemenDaal vP Global Environments and Creative services Timberland JasOn FlOyD director, Online marketing and visual merchandising Microsoft anDrew Braun director of store development Hugo Boss Fashions Inc. BetH HarlOr Associate design director Procter & Gamble Personal Health Care Dawn Clark vP, store design Nordstrom Inc. JaCk Hruska Executive vP, Creative services Bloomingdale's Helene allanD store design manager The TJX Companies Inc. tim COx director, Creative services Publix Super Markets viCtOr JOHnsOn sr. director, store Environment White House | Black Market matt DavisOn svP store Planning and design Saks Fifth Avenue rOBert JOrDaHl svP, store Planning & Construction Belk steven DerwOeD svP, store design and merchandising Macy's Inc. DaviD kePrOn Global design strategies vP Marriott Intl. Des i gn / i nD ust ry COns ultants FaitH Bartrug Founder Faith Bartrug Design Peter BurgOyne Creative director Dash Design 6 OCTOBER 2016 | vmsd.COm gaBrielle rOsi senior design Coordinator Whole Foods Market kevin rueHle sr. director, Architecture, Engineering & Prototype design Walmart Bill sleetH vP design, Americas Starbucks Coffee Co. Harry steen Creative director Supervalu DaviD milne director of design, North America The Wendy's Co. lee svet manager, Global Retail design Global Hershey Experience JOHn miOlOgOs sr. director, store development Walgreens tODD taylOr vP, design Darden Restaurants Inc. martin Perez Construction and Planning director Liverpool Department Stores sHarOn lessarD senior Associate + studio director Gensler miHO kOsHiDODOwney Creative director JGA ken Pray director, store design The Kroger Co. DaviD meyer Lead designer Target eriC FeigenBaum President Embrace Design kraig kessel Co-Founder Kraido Brian DyCHes managing director, Principal Atmospheric Design + Digital Lab JOHn malOney Brand Program manager, Branded Environments Wells Fargo eriC kuHn design Leader BHDP DaviD HOgreFe Global Executive Business director Fitch Peter DixOn senior Partner, Creative director Prophet Paul lOux svP of store design Sephora viCki eiCkelBerger managing director Big Red Rooster les HisCOe CEO Shawmut Design and Construction ryan BrazeltOn Executive Creative director Interbrand Design Forum katHleen kinCer Retail design director McDonald's USA traCey Peters director, visual merchandising Canada Goose Inc. lee PetersOn EvP Brand, strategy & design WD Partners Brian sHaFley CEO Chute Gerdeman PaOla marques Partner GH+A ranDall stOne senior Partner Lippincott mJ munsell Principal MG2 raCHel zsemBery vice President Bergmeyer Associates Inc. rOByn nOvak vP, Creative managing director FRCH Design Worldwide kevin O'DOnnell Founder Thread Collaborative http://www.vmsD.com http://www.zengenius.com http://www.vmsd.COm

Table of Contents for the Digital Edition of VMSD - October 2016

Vmsd - October 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Mexico City’s Iron Palace
Battle of the Behemoths
Big Bang
Remaining Relevant to a Disruptive Audience
Hello, Cleveland!
Showroom
Showroom
Ad Index
Checking Out
VMSD - October 2016 - Intro
VMSD - October 2016 - BB1
VMSD - October 2016 - BB2
VMSD - October 2016 - Vmsd - October 2016
VMSD - October 2016 - Cover2
VMSD - October 2016 - 1
VMSD - October 2016 - Contents
VMSD - October 2016 - 3
VMSD - October 2016 - From the Editor
VMSD - October 2016 - 5
VMSD - October 2016 - Vmsd Editorial Advisory Board
VMSD - October 2016 - 7
VMSD - October 2016 - The Goods
VMSD - October 2016 - 9
VMSD - October 2016 - 10
VMSD - October 2016 - 11
VMSD - October 2016 - 12
VMSD - October 2016 - 13
VMSD - October 2016 - Next Store
VMSD - October 2016 - 15
VMSD - October 2016 - 16
VMSD - October 2016 - 17
VMSD - October 2016 - 18
VMSD - October 2016 - Mexico City’s Iron Palace
VMSD - October 2016 - 20
VMSD - October 2016 - 21
VMSD - October 2016 - Battle of the Behemoths
VMSD - October 2016 - 23
VMSD - October 2016 - 24
VMSD - October 2016 - 25
VMSD - October 2016 - Big Bang
VMSD - October 2016 - 27
VMSD - October 2016 - 28
VMSD - October 2016 - 29
VMSD - October 2016 - Remaining Relevant to a Disruptive Audience
VMSD - October 2016 - 31
VMSD - October 2016 - 32
VMSD - October 2016 - 33
VMSD - October 2016 - Hello, Cleveland!
VMSD - October 2016 - 35
VMSD - October 2016 - 36
VMSD - October 2016 - 37
VMSD - October 2016 - 38
VMSD - October 2016 - 39
VMSD - October 2016 - 40
VMSD - October 2016 - Showroom
VMSD - October 2016 - 42
VMSD - October 2016 - 43
VMSD - October 2016 - 44
VMSD - October 2016 - 45
VMSD - October 2016 - 46
VMSD - October 2016 - Showroom
VMSD - October 2016 - 48
VMSD - October 2016 - 49
VMSD - October 2016 - 50
VMSD - October 2016 - 51
VMSD - October 2016 - 52
VMSD - October 2016 - 53
VMSD - October 2016 - Ad Index
VMSD - October 2016 - 55
VMSD - October 2016 - Checking Out
VMSD - October 2016 - Cover3
VMSD - October 2016 - Cover4
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