VMSD - May 2017 - 17
Banana Republic
NEW YORK
Concept: Finding itself at the Westfield World Trade Center shopping
complex, San Francisco-based Banana Republic embraced a New Yorkcentric, club-like feel for its menswear section.
1 MAN CAVE
Menswear and women's wear are separate in this location, which
is unusual for the dual-gender brand. "What you see on the ground
floor are more masculine finishes: the wood paneling, concrete
floor tile, the black steel," says Christopher Barriscale, formerly
senior director, global store design, Banana Republic. "The idea
was to make the ground floor feel like a men's club with references
to lower Manhattan's industrial past."
2 INDUSTRIAL ICONOGRAPHY
Above a steel-grated catwalk, a sculpture derived from industrial
trinkets and miscellaneous parts enhances the space's aesthetic.
Meant to be "[Marc] Mendelson-like," the piece adds a visual
enticement to the mostly bare wall.
3 IF THE SHOE FITS
The way clothes and accessories are merchandised has also
changed with the design, in order to provide customers an easierto-navigate, open space. Gone is the residential-style layout, in
which guests shopped room to room. "Customers' needs have
evolved, living a more integrated lifestyle and not shopping
according to the past traditional segmentations of work, style and
weekend," says Barriscale.
5
4 ONE STEP AT A TIME
Built into the space through a knock-out slab, this staircase
appears as if it were original. "There's a 25-ft. rise between the
ground and second floor," says Barriscale, about making the
trek aesthetically interesting for shoppers. "By making the stair
a visually arresting sculptural element, we are seeking to entice
customers to engage and explore the store in an unexpected way."
5 MINIMALIST MERCHANDISING
Étagère-style shelving was selected to put focus on the product.
In the men's section, finishes are raw and industrial, with the
fixtures in blackened steel, while in the women's section upstairs
(not shown), fixtures are presented in a patina bronze finish,
surrounded by the space's airy motif.
4
C ES AR R U BI O , S AN F R ANC I SC O
PROJECT SUPPLIERS
RETAILER AND DESIGN
STAIRCASE
Banana Republic,
San Francisco
Amuneal, Philadelphia
FIXTURES
Studio 321, San Francisco
Bishop Fixture and Millwork,
Belsam Lake, Wis.
ENGINEERING
LIGHTING DESIGN CONSULTANT
FLOORING
Concrete Collaborative,
San Clemente, Calif.
Syracuse Flooring,
Syracuse, New York
MANNEQUINS AND FORMS
Fusion Specialties,
Lafayette, Colo.
LERA, New York
SPACE ANAYLSIS
McCall Design Group,
San Francisco
ARCHITECTURE
Chipman Design Architecture,
Chicago
GENERAL CONTRACTOR
Schimenti Construction,
New York
For a full list of suppliers, go to vmsd.com.
VMSD.COM
|
MAY 2017
17
http://www.vmsd.com
http://www.VMSD.COM
Table of Contents for the Digital Edition of VMSD - May 2017
Vmsd - May 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Running Toward Success
Euroshop 2017 Review: Retail Road Trip
2017 Retail Design Firm Resource Guide
Open House
Showroom
Showroom
Ad Index
Checking Out
VMSD - May 2017 - Intro
VMSD - May 2017 - Vmsd - May 2017
VMSD - May 2017 - Cover2
VMSD - May 2017 - 1
VMSD - May 2017 - Contents
VMSD - May 2017 - 3
VMSD - May 2017 - From the Editor
VMSD - May 2017 - 5
VMSD - May 2017 - Vmsd Editorial Advisory Board
VMSD - May 2017 - 7
VMSD - May 2017 - The Goods
VMSD - May 2017 - 9
VMSD - May 2017 - 10
VMSD - May 2017 - 11
VMSD - May 2017 - 12
VMSD - May 2017 - 13
VMSD - May 2017 - 14
VMSD - May 2017 - 15
VMSD - May 2017 - Design Detail
VMSD - May 2017 - 17
VMSD - May 2017 - 18
VMSD - May 2017 - 19
VMSD - May 2017 - Running Toward Success
VMSD - May 2017 - 21
VMSD - May 2017 - 22
VMSD - May 2017 - 23
VMSD - May 2017 - 24
VMSD - May 2017 - 25
VMSD - May 2017 - Euroshop 2017 Review: Retail Road Trip
VMSD - May 2017 - 27
VMSD - May 2017 - 28
VMSD - May 2017 - 29
VMSD - May 2017 - 30
VMSD - May 2017 - 31
VMSD - May 2017 - 2017 Retail Design Firm Resource Guide
VMSD - May 2017 - 33
VMSD - May 2017 - 34
VMSD - May 2017 - 35
VMSD - May 2017 - 36
VMSD - May 2017 - 37
VMSD - May 2017 - 38
VMSD - May 2017 - 39
VMSD - May 2017 - 40
VMSD - May 2017 - 41
VMSD - May 2017 - 42
VMSD - May 2017 - 43
VMSD - May 2017 - Open House
VMSD - May 2017 - 45
VMSD - May 2017 - 46
VMSD - May 2017 - 47
VMSD - May 2017 - 48
VMSD - May 2017 - Showroom
VMSD - May 2017 - 50
VMSD - May 2017 - 51
VMSD - May 2017 - Showroom
VMSD - May 2017 - 53
VMSD - May 2017 - 54
VMSD - May 2017 - 55
VMSD - May 2017 - 56
VMSD - May 2017 - 57
VMSD - May 2017 - Ad Index
VMSD - May 2017 - 59
VMSD - May 2017 - Checking Out
VMSD - May 2017 - Cover3
VMSD - May 2017 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/vmsd_202010
https://www.nxtbook.com/nxtbooks/STMG/vmsd_202009
https://www.nxtbook.com/nxtbooks/STMG/vmsd_20200708
https://www.nxtbook.com/nxtbooks/STMG/vmsd_20200506
https://www.nxtbook.com/nxtbooks/STMG/vmsd_20200304
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201802
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201801
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201712
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201711
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201710
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201709
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201708
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201707
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201706
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201705
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201704
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201703
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201702
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201701
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201612
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201611
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201610
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201609
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201608
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201607
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201606
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201605
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201604
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201603
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201602
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201601
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201512
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201511
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201510
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201509
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201508
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201507
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201506
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201505
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201504
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201503
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201502
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201501
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201412
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201411
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201410
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201409
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201408
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201407
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201406
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201405
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201404
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201403
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201402
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201401
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201312
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201311
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201310
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201309
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201308
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201307
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201306
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201305
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201304
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201303
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201302
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201301
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201212
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201211
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201210
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201209
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201208
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201207
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201206
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201205
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201204
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201203
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201202
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201201
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201112
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201111
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201110
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201109
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201108
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201107
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201106
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201105
https://www.nxtbookmedia.com