VMSD - May 2017 - 27

EuroShop 2017 Review:

RETAIL
ROAD
TRIP

BUI LDIN G, SK YLI NE , RA M OR N AME N T AN D S PHE R E LI GH T: J E NNI F E R A C E V E D O , C H I C AG O ;
E UR OS HO P E NTRY: C OU R TE SY OF ME S SE DÜSS E LDO RF, DÜS S E LDO R F, G E R M AN Y

By Jennifer Acevedo,
Editor-in-Chief

A recap of VMSD's whirlwind tour of EuroShop 2017
and Copenhagen, Denmark.
Like so many of our readers, the VMSD team
made the trek to Düsseldorf, Germany, this past
March 5-9, 2017, to attend EuroShop - coined "The
World's No. 1 Trade Fair" - the triennial trade show
and conference dedicated to the visual merchandising and retail design industries. Celebrating the 50th
anniversary of the show, organizers Messe Düsseldorf
(Düsseldorf, Germany) offered up no fewer than 18
halls packed with the latest tools and technologies
available to store design and VM professionals.
A record 113,000 attendees from 138 countries
visited 2368 exhibitors representing 61 nations across
1.36 million square feet of exhibition space. "We could
not be happier with the trade visitor breakdown," says
Hans Werner Reinhard, managing director, Messe
Düsseldorf. "We are recording a constantly high level
of demand from Germany and a significant rise in
interest from abroad."
Before the show opened Sunday, March 5, par-

ticipants in the "euro a go go" road trip toured the
Villa Hugel estate in Essen, Germany, a short bus ride
from Düsseldorf. The 269-room mansion was built by
the Krupp family in 1873 as a private residence and
is now a historical landmark open to the public and
maintained by a not-for-profit foundation. The beautiful, expansive grounds create a park-like backdrop for
the residence, which today represents the history of
the famous German industrialist family. (This would
be the only day of our time in Düsseldorf where we'd
enjoy sunny, blue skies. Before long, we'd be dodging
rain - even hail - running from building to building at
the "Messe," as it's known.)
Go go participants began each day in Düsseldorf
with an educational session during breakfast, with
speakers ranging from VMSD Editorial Advisor/New
York Editor Eric Feigenbaum to Kathryn Largent,
global director of visual merchandising, Skechers. An
exclusive "go go speak" luncheon offered additional

VMSD.COM

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MAY 2017

27


http://www.VMSD.COM

Table of Contents for the Digital Edition of VMSD - May 2017

Vmsd - May 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Running Toward Success
Euroshop 2017 Review: Retail Road Trip
2017 Retail Design Firm Resource Guide
Open House
Showroom
Showroom
Ad Index
Checking Out
VMSD - May 2017 - Intro
VMSD - May 2017 - Vmsd - May 2017
VMSD - May 2017 - Cover2
VMSD - May 2017 - 1
VMSD - May 2017 - Contents
VMSD - May 2017 - 3
VMSD - May 2017 - From the Editor
VMSD - May 2017 - 5
VMSD - May 2017 - Vmsd Editorial Advisory Board
VMSD - May 2017 - 7
VMSD - May 2017 - The Goods
VMSD - May 2017 - 9
VMSD - May 2017 - 10
VMSD - May 2017 - 11
VMSD - May 2017 - 12
VMSD - May 2017 - 13
VMSD - May 2017 - 14
VMSD - May 2017 - 15
VMSD - May 2017 - Design Detail
VMSD - May 2017 - 17
VMSD - May 2017 - 18
VMSD - May 2017 - 19
VMSD - May 2017 - Running Toward Success
VMSD - May 2017 - 21
VMSD - May 2017 - 22
VMSD - May 2017 - 23
VMSD - May 2017 - 24
VMSD - May 2017 - 25
VMSD - May 2017 - Euroshop 2017 Review: Retail Road Trip
VMSD - May 2017 - 27
VMSD - May 2017 - 28
VMSD - May 2017 - 29
VMSD - May 2017 - 30
VMSD - May 2017 - 31
VMSD - May 2017 - 2017 Retail Design Firm Resource Guide
VMSD - May 2017 - 33
VMSD - May 2017 - 34
VMSD - May 2017 - 35
VMSD - May 2017 - 36
VMSD - May 2017 - 37
VMSD - May 2017 - 38
VMSD - May 2017 - 39
VMSD - May 2017 - 40
VMSD - May 2017 - 41
VMSD - May 2017 - 42
VMSD - May 2017 - 43
VMSD - May 2017 - Open House
VMSD - May 2017 - 45
VMSD - May 2017 - 46
VMSD - May 2017 - 47
VMSD - May 2017 - 48
VMSD - May 2017 - Showroom
VMSD - May 2017 - 50
VMSD - May 2017 - 51
VMSD - May 2017 - Showroom
VMSD - May 2017 - 53
VMSD - May 2017 - 54
VMSD - May 2017 - 55
VMSD - May 2017 - 56
VMSD - May 2017 - 57
VMSD - May 2017 - Ad Index
VMSD - May 2017 - 59
VMSD - May 2017 - Checking Out
VMSD - May 2017 - Cover3
VMSD - May 2017 - Cover4
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