VMSD - June 2017 - 41

above Illustrated

monsters (also slightly
reminiscent of classroom
doodles) are seen throughout
the space, from partition
glass to doors.

left Oversized props and

a variety of eye-catching
light fixtures, paired with the
unusual color scheme, help
attract customers from the
street.

PROJECT SUPPLIERS
RETaILER

Hi-Pop Tea, Foshan, china
Foshan PinDing Trading
Co. Ltd., Foshan, china
DESIgn anD
aRCHITECTURE

Construction Union,
Foshan, china
FLOORIng

help connect the two distinctly colored spaces. Oversized lampshades and drawings of (cute) monsters
add visual interest to the entry, while the back room
features black subway tiles, globular pendant lights,
metal chairs and neon signage. Other details, like a
bevy of tactile surfaces, help tie the theme into a cohesive package.

One of the biggest challenges for the design team
was fashioning the extensive, and intricately detailed,
ceiling element: "The ceiling art (straws) combined
our design elements with the brand image," says Xiejin. "The design concept was derived from the cool
feeling [of using straws] to drink carbonated soft
drinks during childhood." 

Zhuhai D.O.X. Building
Materials Co. Ltd.,
Zhuhai, china
More Design Furniture,
Huizhou, china
PROPS anD DECORaTIvES

Kaws Fashion Dolls,
jersey city, n.j.
gEnERaL COnTRaCTOR

Jimu Decoration
Engineering Co. Ltd.,
Foshan, china

vmsd.com

|

june 2017

41


http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - June 2017

Vmsd - June 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Street Clothes
What’s the Story?
Special Report: State of the Industry
Totally Tubular!
Keep Calm and Carry on (Shopping)
Showroom
Ad Index
Checking Out
VMSD - June 2017 - Intro
VMSD - June 2017 - BB1
VMSD - June 2017 - BB2
VMSD - June 2017 - Vmsd - June 2017
VMSD - June 2017 - Cover2
VMSD - June 2017 - 1
VMSD - June 2017 - Contents
VMSD - June 2017 - 3
VMSD - June 2017 - From the Editor
VMSD - June 2017 - 5
VMSD - June 2017 - Vmsd Editorial Advisory Board
VMSD - June 2017 - 7
VMSD - June 2017 - The Goods
VMSD - June 2017 - T1
VMSD - June 2017 - T2
VMSD - June 2017 - T3
VMSD - June 2017 - T4
VMSD - June 2017 - T5
VMSD - June 2017 - T6
VMSD - June 2017 - T7
VMSD - June 2017 - T8
VMSD - June 2017 - T9
VMSD - June 2017 - T10
VMSD - June 2017 - T11
VMSD - June 2017 - T12
VMSD - June 2017 - 9
VMSD - June 2017 - 10
VMSD - June 2017 - 11
VMSD - June 2017 - 12
VMSD - June 2017 - 13
VMSD - June 2017 - 14
VMSD - June 2017 - 15
VMSD - June 2017 - Next Store
VMSD - June 2017 - 17
VMSD - June 2017 - Street Clothes
VMSD - June 2017 - 19
VMSD - June 2017 - 20
VMSD - June 2017 - 21
VMSD - June 2017 - 22
VMSD - June 2017 - 23
VMSD - June 2017 - 24
VMSD - June 2017 - 25
VMSD - June 2017 - What’s the Story?
VMSD - June 2017 - 27
VMSD - June 2017 - 28
VMSD - June 2017 - 29
VMSD - June 2017 - Special Report: State of the Industry
VMSD - June 2017 - 31
VMSD - June 2017 - 32
VMSD - June 2017 - 33
VMSD - June 2017 - 34
VMSD - June 2017 - 35
VMSD - June 2017 - 36
VMSD - June 2017 - 37
VMSD - June 2017 - 38
VMSD - June 2017 - Totally Tubular!
VMSD - June 2017 - 40
VMSD - June 2017 - 41
VMSD - June 2017 - 42
VMSD - June 2017 - Keep Calm and Carry on (Shopping)
VMSD - June 2017 - 44
VMSD - June 2017 - 45
VMSD - June 2017 - Showroom
VMSD - June 2017 - 47
VMSD - June 2017 - 48
VMSD - June 2017 - 49
VMSD - June 2017 - 50
VMSD - June 2017 - Ad Index
VMSD - June 2017 - 52
VMSD - June 2017 - 53
VMSD - June 2017 - 54
VMSD - June 2017 - 55
VMSD - June 2017 - Checking Out
VMSD - June 2017 - Cover3
VMSD - June 2017 - Cover4
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