VMSD - August 2017 - 37

Pusateri's Fine Foods

Grocery
Shopper
TypeS

45%

of grocery shoppers are

PriMarY
sHoPPers,
meaning multiperson households 69%
are
responsible for all
women
or most grocery
shopping
[Spends $118 per week*]

24%

of grocery shoppers are

seLF sHoPPers,
meaning single52%
person households
are

responsible for all
women
grocery shopping
[Spends $60 per week*]

22%

Phi liP C as tl e ton , to r on to

of grocery shoppers are

EATING ETIQUETTE
Food halls are an almost wholly separate entity from
typical grocery stores and supermarkets and live in
their own specialty food realm. Pusateri's Fine Foods
(Toronto), a high-end grocer and specialty food purveyor,
partnered with Saks Fifth Avenue (New York) to operate
the department store's food halls throughout Canada.
In this location in downtown Toronto, on the basement/ground level (with entry to PATH, the mostly
walkable underground public corridor, with subway access), the food hall comprises a wide range of
departments and services, including a champagne bar
and even a "vegetable butcher," a specialist who will
chop squash, fruits or greens for customers.
Like Saks Fifth Avenue, Pusateri's also focuses on
luxury service and caters to a high-end customer base,

so the materials incorporated into the space convey a
sense of decadence and style. Each section inside the
food hall has its own distinct flavor, unified through the
use of herringbone-patterned flooring.
Pusateri's sets itself apart from similar competitors
with its artisanal and imported fresh fare. "There's a
heightened level of health consciousness and social
consciousness, [and] it's very important that grocers
are transparent in sharing the sources of their products," says Debbie Kalisky, associate, retail development, GH+A (Montréal).
Additionally, she explains, engaging customers
keeps the journey exciting, either with in-store tastings or by inviting specialists who can explain the
nuances of certain products.
To keep digital-savvy customers happy, this location,

sHared
sHoPPers,

59%
are

men
meaning multiperson households
where grocery shopping is
shared between adults
[Spends $104 per week*]

9%

of grocery shoppers are

seCondarY
sHoPPers,
73%

are
meaning multimen
person households
responsible for at least half
of grocery shopping, but not
the primary decision maker
[Spends $112 per week*]
*average estimated self-reported spend per
household. / source: Food marketing Institute,
"u.s. grocery shopper trends," 2016

vmsd.com

|

august 2017

37



http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - August 2017

VMSD- August 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Best Dressed
The Sounds of Music
Come Together
The Feeling of Fresh
The Spirit of New Orleans
Showroom
Showroom
Ad Index
Checking Out
VMSD - August 2017 - Intro
VMSD - August 2017 - VMSD- August 2017
VMSD - August 2017 - Cover2
VMSD - August 2017 - 1
VMSD - August 2017 - Contents
VMSD - August 2017 - 3
VMSD - August 2017 - From the Editor
VMSD - August 2017 - 5
VMSD - August 2017 - VMSD Editorial Advisory Board
VMSD - August 2017 - 7
VMSD - August 2017 - The Goods
VMSD - August 2017 - T1
VMSD - August 2017 - T2
VMSD - August 2017 - T3
VMSD - August 2017 - T4
VMSD - August 2017 - T5
VMSD - August 2017 - T6
VMSD - August 2017 - T7
VMSD - August 2017 - T8
VMSD - August 2017 - 9
VMSD - August 2017 - 10
VMSD - August 2017 - 11
VMSD - August 2017 - 12
VMSD - August 2017 - 13
VMSD - August 2017 - Next Store
VMSD - August 2017 - 15
VMSD - August 2017 - Best Dressed
VMSD - August 2017 - 17
VMSD - August 2017 - 18
VMSD - August 2017 - 19
VMSD - August 2017 - 20
VMSD - August 2017 - 21
VMSD - August 2017 - 22
VMSD - August 2017 - 23
VMSD - August 2017 - 24
VMSD - August 2017 - The Sounds of Music
VMSD - August 2017 - 26
VMSD - August 2017 - 27
VMSD - August 2017 - Come Together
VMSD - August 2017 - 29
VMSD - August 2017 - 30
VMSD - August 2017 - 31
VMSD - August 2017 - 32
VMSD - August 2017 - 33
VMSD - August 2017 - The Feeling of Fresh
VMSD - August 2017 - 35
VMSD - August 2017 - 36
VMSD - August 2017 - 37
VMSD - August 2017 - 38
VMSD - August 2017 - 39
VMSD - August 2017 - The Spirit of New Orleans
VMSD - August 2017 - 41
VMSD - August 2017 - 42
VMSD - August 2017 - 43
VMSD - August 2017 - 44
VMSD - August 2017 - 45
VMSD - August 2017 - 46
VMSD - August 2017 - 47
VMSD - August 2017 - 48
VMSD - August 2017 - 49
VMSD - August 2017 - 50
VMSD - August 2017 - 51
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VMSD - August 2017 - 70
VMSD - August 2017 - 71
VMSD - August 2017 - 72
VMSD - August 2017 - 73
VMSD - August 2017 - Showroom
VMSD - August 2017 - 75
VMSD - August 2017 - 76
VMSD - August 2017 - 77
VMSD - August 2017 - Showroom
VMSD - August 2017 - 79
VMSD - August 2017 - 80
VMSD - August 2017 - 81
VMSD - August 2017 - Ad Index
VMSD - August 2017 - 83
VMSD - August 2017 - Checking Out
VMSD - August 2017 - Cover3
VMSD - August 2017 - Cover4
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