VMSD - August 2017 - 46

A d v e r t i s e m e n t

Learn the Keys to Integrated Audiovisual
Experiences in Retail Design at IRDC 2017
A pre-conference interview with David Labuskes, Executive Director and CEO of InfoComm International
Why is InfoComm International the
Presenting Sponsor of IRDC 2017?

What will InfoComm bring to IRDC
2017?

motion-activated video. These sound like toys,

David Labuskes:

David Labuskes: As the Presenting Sponsor

being used to advance business outcomes.

As the association

of IRDC 2017, we're promoting the retail

For brick-and-mortar retail to thrive in the

representing

design theory that audiovisual technology

digital age, brands need to offer a unique

the commercial

puts the "experience" in today's in-store

value proposition and an experience that can't

audiovisual (AV)

shopping experience. We hope our presence

be had on the web. We hope our panel of

industry, we have

at the conference will serve as a reminder

experts opens some eyes to new possibilities

a lot of experience

that such AV solutions are possible and

for integrating audiovisual solutions that spur

working with

that they're most effective when they're an

this in-store evolution.

designers to

integral component of a retail design. For

achieve their goals,

brands to stay relevant in the eyes of the

whether it's in

next-generation, digital-first consumer, AV

retail, hospitality,

experiences should be as important as other

Why are InfoComm and VMSD
partnering to promote audiovisual
experiences?

corporate, or other spaces. Our members

design factors. And with rapid advances in

David Labuskes: We want to grow the

help achieve those goals through the

technology-and AV professionals who know

market for audiovisual experiences. And as

strategic and creative integration of audio,

best how to use them-the sky's the limit when

technology experts and enthusiasts, we want

video, automation, lighting, and other digital

it comes to creating experiences that draw

more people to appreciate the promise of AV

technologies. We see retailers challenged

customers.

for achieving their goals. We don't pretend

like never before to create new customer

but they and other technologies are already

At IRDC 2017, we will host a breakfast panel

to be the first to tell retail designers that

experiences in a physical space, and many

featuring several audiovisual designers who

digital signage, for example, is a growing

have embraced AV solutions. We want to

have used cutting-edge technology to create

trend in their spaces. But we do want to

bring our two worlds together-retail and

engaging retail experiences. Companies like

share our passion that professionally planned

audiovisual design-to explore new and

Britelite Immersive, ESI Design, and Float4 are

and executed AV systems-including new

existing possibilities for integrated audiovisual

true experiential designers, taking the newest

technology just coming to market-can create

experiences. IRDC is the perfect place to have

AV technology available and using it to build

the experiences that drive brand loyalty,

those conversations.

engagement. Think about virtual reality and

longer in-store dwell time, increased sales,

Table of Contents for the Digital Edition of VMSD - August 2017