VMSD - September 2017 - 15

One Blowdry Bar
NEW YORK
Concept: Part Hollywood Regency, part midcentury modern, and just a
hint industrial, this blowout salon on Macy's Herald Square's basementlevel "millennial floor" serves up a club-like aesthetic while pampering
shoppers before a night out on the town.

1 STATEMENT PIECE
More than a thousand aluminum tubes, in eight varying
lengths, make up the attention-grabbing sculptural
ceiling feature at the salon's entrance. Upon crossing
the threshold, "it feels like you've arrived somewhere
that has a real drama to it," says Norman Roberts, vp,
managing creative director of FRCH Design Worldwide
(Cincinnati), the firm responsible for the salon's design.

4

2 ON BRAND
A focal wall of stacked walnut planks creates movement
and lends to the interior's eclectic vibe. A subtle wash
of light plays up the texture to add depth, while the rich
tones of the wood contrast with the LED-backlit logo to
make the branding pop.
3 PREPPED AND PRIMED
Stylists' tools are neatly stored behind the bar, while
tablets line the front. Guests are encouraged to use the
tech just as they would at home: to shop, browse, or
perhaps, plan their evening, while they get selfie-ready
with hair, nail and makeup treatments. "They can keep
their lives going and not be 'held captive' during the
process," Roberts says.
4 BOLD AND BRIGHT

5

Abundant cove lighting and task pendants work in
tandem with the salon's all-white floor and ceiling - a
departure from the rest of the basement level's scheme
- to make the space stand out and act as a "beacon,"
explains Roberts. "They really wanted this space to glow."

3

5 METICULOUS MANEUVERING
Wash stations are concealed by a retro-chic partition
for privacy. And unique to this Macy's shop-in-shop,
their installation required careful coordination with
neighboring merchants. "We had to pass two floors
down through two subbasements to bring the ductwork
back up," says Roberts, in addition to configuring the
plumbing for the wash stations.
PROJECT SUPPLIERS
RETAILER

One Blowdry Bar, Red Bank, N.J.
DESIGN

FRCH Design Worldwide, Cincinnati
ARCHITECTURE
M AX BO LZ ON E LLA , NE W YOR K

Highland Associates, New York
OUTSIDE DESIGN CONSULTANTS

Lighting Workshop, New York
GENERAL CONTRACTOR

J. Phelan Construction Co., Huntington, N.Y.
CEILING SCULPTURE

Stylmark, Fridley, Minn.
For a full list of suppliers, go to vmsd.com.

VMSD.COM

|

SEPTEMBER 2017

15


http://www.vmsd.com http://www.VMSD.COM

Table of Contents for the Digital Edition of VMSD - September 2017

VMSD - September 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
New Beginnings
Tearing Down Walls
Car Talk
Special Report: Retail Lighting Design
Showroom
Ad Index
Checking Out
VMSD - September 2017 - Intro
VMSD - September 2017 - VMSD - September 2017
VMSD - September 2017 - Cover2
VMSD - September 2017 - 1
VMSD - September 2017 - Contents
VMSD - September 2017 - 3
VMSD - September 2017 - From the Editor
VMSD - September 2017 - 5
VMSD - September 2017 - Vmsd Editorial Advisory Board
VMSD - September 2017 - 7
VMSD - September 2017 - The Goods
VMSD - September 2017 - BI1
VMSD - September 2017 - BI2
VMSD - September 2017 - T1
VMSD - September 2017 - T2
VMSD - September 2017 - T3
VMSD - September 2017 - T4
VMSD - September 2017 - T5
VMSD - September 2017 - T6
VMSD - September 2017 - T7
VMSD - September 2017 - T8
VMSD - September 2017 - T9
VMSD - September 2017 - T10
VMSD - September 2017 - T11
VMSD - September 2017 - T12
VMSD - September 2017 - T13
VMSD - September 2017 - T14
VMSD - September 2017 - T15
VMSD - September 2017 - T16
VMSD - September 2017 - 9
VMSD - September 2017 - 10
VMSD - September 2017 - 11
VMSD - September 2017 - 12
VMSD - September 2017 - 13
VMSD - September 2017 - Design Detail
VMSD - September 2017 - 15
VMSD - September 2017 - 16
VMSD - September 2017 - 17
VMSD - September 2017 - New Beginnings
VMSD - September 2017 - 19
VMSD - September 2017 - 20
VMSD - September 2017 - 21
VMSD - September 2017 - 22
VMSD - September 2017 - 23
VMSD - September 2017 - 24
VMSD - September 2017 - 25
VMSD - September 2017 - 26
VMSD - September 2017 - 27
VMSD - September 2017 - 28
VMSD - September 2017 - 29
VMSD - September 2017 - 30
VMSD - September 2017 - 31
VMSD - September 2017 - 32
VMSD - September 2017 - 33
VMSD - September 2017 - 34
VMSD - September 2017 - 35
VMSD - September 2017 - 36
VMSD - September 2017 - 37
VMSD - September 2017 - Tearing Down Walls
VMSD - September 2017 - 39
VMSD - September 2017 - 40
VMSD - September 2017 - 41
VMSD - September 2017 - 42
VMSD - September 2017 - 43
VMSD - September 2017 - Car Talk
VMSD - September 2017 - 45
VMSD - September 2017 - 46
VMSD - September 2017 - Special Report: Retail Lighting Design
VMSD - September 2017 - 48
VMSD - September 2017 - 49
VMSD - September 2017 - 50
VMSD - September 2017 - 51
VMSD - September 2017 - 52
VMSD - September 2017 - 53
VMSD - September 2017 - 54
VMSD - September 2017 - 55
VMSD - September 2017 - 56
VMSD - September 2017 - 57
VMSD - September 2017 - 58
VMSD - September 2017 - 59
VMSD - September 2017 - 60
VMSD - September 2017 - Showroom
VMSD - September 2017 - 62
VMSD - September 2017 - 63
VMSD - September 2017 - 64
VMSD - September 2017 - 65
VMSD - September 2017 - 66
VMSD - September 2017 - Ad Index
VMSD - September 2017 - 68
VMSD - September 2017 - 69
VMSD - September 2017 - 70
VMSD - September 2017 - 71
VMSD - September 2017 - Checking Out
VMSD - September 2017 - Cover3
VMSD - September 2017 - Cover4
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