VMSD - September 2017 - 30

RETAIL RENOVATION COMPETITION

BEFOR

E

FIRST
PLACE

RENOVATION - DEPARTMENT STORE

Bergdorf Goodman
New York
Submitted by: MNA, NEW YORK

30 SEPTEMBER 2017

|

VMSD.COM

TH ADDE US R OM BAUE R , NE W YOR K

R

enovated for the first time in
roughly 25 years, Bergdorf Goodman's
(New York) legendary New York flagship at the corner of 57th Street and Fifth Avenue underwent an extensive overhaul that
aimed to create a cohesive vision between the
store's first-floor period rooms and jewelry
salons.
While the original interior had a historically
French influence, its refreshed concept takes
cues from the more contemporary aesthetics of
'20s and '30s French design. Teams from Bergdorf Goodman and MNA (New York) worked
closely on the project, with the brand's tastemaker and Senior VP, Director of Women's
Fashion and Store Presentation, Linda Fargo,
at the helm.
A consistent color and lighting palette
was used throughout, along with custom fixtures and materials to lend individuality and
enhance the luxurious feel. To reflect changes
in consumer expectations in retail, a mix of
open-sell and vitrine merchandising was vital
to the store's updates.
"One of the objectives was to make the
shopping experience feel more accessible ...
catering to a more modern sensibility," explains
Michael Neumann, principal, MNA. "However,
we didn't want to eliminate some of the ritual
of shopping for a really wonderful handbag.
You want that presentation to have a certain
formality, because it is a special gift."
Competition judges admired the project's
attention to detail in the use of its custom
fixtures, as well as its unified look. "I like the
whimsical use of the materials in this," judge
Bosserman said.


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Table of Contents for the Digital Edition of VMSD - September 2017

VMSD - September 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
New Beginnings
Tearing Down Walls
Car Talk
Special Report: Retail Lighting Design
Showroom
Ad Index
Checking Out
VMSD - September 2017 - Intro
VMSD - September 2017 - VMSD - September 2017
VMSD - September 2017 - Cover2
VMSD - September 2017 - 1
VMSD - September 2017 - Contents
VMSD - September 2017 - 3
VMSD - September 2017 - From the Editor
VMSD - September 2017 - 5
VMSD - September 2017 - Vmsd Editorial Advisory Board
VMSD - September 2017 - 7
VMSD - September 2017 - The Goods
VMSD - September 2017 - BI1
VMSD - September 2017 - BI2
VMSD - September 2017 - T1
VMSD - September 2017 - T2
VMSD - September 2017 - T3
VMSD - September 2017 - T4
VMSD - September 2017 - T5
VMSD - September 2017 - T6
VMSD - September 2017 - T7
VMSD - September 2017 - T8
VMSD - September 2017 - T9
VMSD - September 2017 - T10
VMSD - September 2017 - T11
VMSD - September 2017 - T12
VMSD - September 2017 - T13
VMSD - September 2017 - T14
VMSD - September 2017 - T15
VMSD - September 2017 - T16
VMSD - September 2017 - 9
VMSD - September 2017 - 10
VMSD - September 2017 - 11
VMSD - September 2017 - 12
VMSD - September 2017 - 13
VMSD - September 2017 - Design Detail
VMSD - September 2017 - 15
VMSD - September 2017 - 16
VMSD - September 2017 - 17
VMSD - September 2017 - New Beginnings
VMSD - September 2017 - 19
VMSD - September 2017 - 20
VMSD - September 2017 - 21
VMSD - September 2017 - 22
VMSD - September 2017 - 23
VMSD - September 2017 - 24
VMSD - September 2017 - 25
VMSD - September 2017 - 26
VMSD - September 2017 - 27
VMSD - September 2017 - 28
VMSD - September 2017 - 29
VMSD - September 2017 - 30
VMSD - September 2017 - 31
VMSD - September 2017 - 32
VMSD - September 2017 - 33
VMSD - September 2017 - 34
VMSD - September 2017 - 35
VMSD - September 2017 - 36
VMSD - September 2017 - 37
VMSD - September 2017 - Tearing Down Walls
VMSD - September 2017 - 39
VMSD - September 2017 - 40
VMSD - September 2017 - 41
VMSD - September 2017 - 42
VMSD - September 2017 - 43
VMSD - September 2017 - Car Talk
VMSD - September 2017 - 45
VMSD - September 2017 - 46
VMSD - September 2017 - Special Report: Retail Lighting Design
VMSD - September 2017 - 48
VMSD - September 2017 - 49
VMSD - September 2017 - 50
VMSD - September 2017 - 51
VMSD - September 2017 - 52
VMSD - September 2017 - 53
VMSD - September 2017 - 54
VMSD - September 2017 - 55
VMSD - September 2017 - 56
VMSD - September 2017 - 57
VMSD - September 2017 - 58
VMSD - September 2017 - 59
VMSD - September 2017 - 60
VMSD - September 2017 - Showroom
VMSD - September 2017 - 62
VMSD - September 2017 - 63
VMSD - September 2017 - 64
VMSD - September 2017 - 65
VMSD - September 2017 - 66
VMSD - September 2017 - Ad Index
VMSD - September 2017 - 68
VMSD - September 2017 - 69
VMSD - September 2017 - 70
VMSD - September 2017 - 71
VMSD - September 2017 - Checking Out
VMSD - September 2017 - Cover3
VMSD - September 2017 - Cover4
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