GUS TAV O S O S A P I N I L L A, B UE N O S AI R E S , AR G E N T I N A SPECIAL REPORT: RETAIL LIGHTING DESIGN A Guiding Light Savvy retailers are discovering the advantages of creative illumination, taking a store from a place to shop to a place people actually want to visit. By Pauline Hammerbeck, Contributing Writer As the world of retail transforms around us, so has the world of lighting design. Here are the latest developments to help you illuminate spaces in ways you may never have imagined: †continued on page 52 VMSD.COM | SEPTEMBER 2017 49http://www.VMSD.COM