VMSD - September 2017 - 52
SPECIAL REPORT: RETAIL LIGHTING DESIGN TUNABLE TEMPS With ubiquitous LED adoption and more demanding energy codes, the cost of tunable white light has finally come down, according to Scott Hatton, principal of Oculus Light Studio (Los Angeles). Expect more dynamic environments that play with light levels, color and intensity, he says, whether it's for energy management (mimicking variations in natural light) or for more unique uses where lighting components interact with customers, like audiovisual elements or, in the case of fitting rooms, where color temperature can enhance the appearance of clothing (and put shoppers in the most flattering light) to help close a sale. The next iteration? It'll likely have a wellness bent, says Hatton. There's a growing body of scientific research on the effects of lighting on the mind and body, he says, and when you combine that with the lower cost of color-changing and programmable lighting, "those types of applications seem poised for take-off." LIGHT THE WAY Lighting isn't only about illumination; it's now taking on more "intelligent" roles, such as beacon positioning, according to Luxreview.com. This technology 52 SEPTEMBER 2017 | VMSD.COM
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