VMSD - September 2017 - 55

SPECIAL REPORT: RETAIL LIGHTING DESIGN

HoneyBrains (New York),
with lighting design by
Lumen Architecture (New
York), features illumination
that supports natural
circadian rhythms,
complementing the store's
focus on raw foods and brain
wellness. Warm lighting
enriches the colors of its
products, from honey and
vegetables to fruit.

M AGDA BIE R NAT/ OTTO

uses LED lightwaves to signal shoppers' phones, guide
them through complex store layouts and direct them
to specific products. Like indoor GPS, the technology
does more than offer a better understanding of traffic
patterns. It creates an opportunity to adapt displays,
light levels or color temperatures as shoppers navigate
a store, enhancing the quality of a space and the way
customers experience it. The technology may also help
generate insights that can be included in future store
designs.
MAKING MEMORIES
Thanks to LED advancements, both new construction
and renovation projects are paying more attention
to lighting from a branding perspective, says Nelson
Jenkins of Lumen Architecture (New York). "Lighting
is often an inexpensive way to make a brand's product
and experience stand out from their competition," he
says. And now, retailers have more flexibility than ever
to adapt color, brightness and other lighting effects to
reinforce their visual identity and define how shoppers
relate to the brand. Retailers are also using lighting to
differentiate experiential spaces within their stores.
Oculus' Hatton says he's done this by using decorative
or linear lighting elements to visually define areas (in
addition to baseline merchandising spots and ambient lighting) by creating contrast with warmer and
cooler temperatures.

 And these trends are just the beginning: As LEDs
continue to evolve, so too will the ways in which we
imagine them as in-store solutions. The challenge,
however, will be less about making a case for lighting
design and more about properly evaluating new products and their best uses - because exciting developments are coming at us at, well, the speed of light. x

VMSD.COM

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SEPTEMBER 2017

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Table of Contents for the Digital Edition of VMSD - September 2017

VMSD - September 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
New Beginnings
Tearing Down Walls
Car Talk
Special Report: Retail Lighting Design
Showroom
Ad Index
Checking Out
VMSD - September 2017 - Intro
VMSD - September 2017 - VMSD - September 2017
VMSD - September 2017 - Cover2
VMSD - September 2017 - 1
VMSD - September 2017 - Contents
VMSD - September 2017 - 3
VMSD - September 2017 - From the Editor
VMSD - September 2017 - 5
VMSD - September 2017 - Vmsd Editorial Advisory Board
VMSD - September 2017 - 7
VMSD - September 2017 - The Goods
VMSD - September 2017 - BI1
VMSD - September 2017 - BI2
VMSD - September 2017 - T1
VMSD - September 2017 - T2
VMSD - September 2017 - T3
VMSD - September 2017 - T4
VMSD - September 2017 - T5
VMSD - September 2017 - T6
VMSD - September 2017 - T7
VMSD - September 2017 - T8
VMSD - September 2017 - T9
VMSD - September 2017 - T10
VMSD - September 2017 - T11
VMSD - September 2017 - T12
VMSD - September 2017 - T13
VMSD - September 2017 - T14
VMSD - September 2017 - T15
VMSD - September 2017 - T16
VMSD - September 2017 - 9
VMSD - September 2017 - 10
VMSD - September 2017 - 11
VMSD - September 2017 - 12
VMSD - September 2017 - 13
VMSD - September 2017 - Design Detail
VMSD - September 2017 - 15
VMSD - September 2017 - 16
VMSD - September 2017 - 17
VMSD - September 2017 - New Beginnings
VMSD - September 2017 - 19
VMSD - September 2017 - 20
VMSD - September 2017 - 21
VMSD - September 2017 - 22
VMSD - September 2017 - 23
VMSD - September 2017 - 24
VMSD - September 2017 - 25
VMSD - September 2017 - 26
VMSD - September 2017 - 27
VMSD - September 2017 - 28
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VMSD - September 2017 - 33
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VMSD - September 2017 - 35
VMSD - September 2017 - 36
VMSD - September 2017 - 37
VMSD - September 2017 - Tearing Down Walls
VMSD - September 2017 - 39
VMSD - September 2017 - 40
VMSD - September 2017 - 41
VMSD - September 2017 - 42
VMSD - September 2017 - 43
VMSD - September 2017 - Car Talk
VMSD - September 2017 - 45
VMSD - September 2017 - 46
VMSD - September 2017 - Special Report: Retail Lighting Design
VMSD - September 2017 - 48
VMSD - September 2017 - 49
VMSD - September 2017 - 50
VMSD - September 2017 - 51
VMSD - September 2017 - 52
VMSD - September 2017 - 53
VMSD - September 2017 - 54
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VMSD - September 2017 - 59
VMSD - September 2017 - 60
VMSD - September 2017 - Showroom
VMSD - September 2017 - 62
VMSD - September 2017 - 63
VMSD - September 2017 - 64
VMSD - September 2017 - 65
VMSD - September 2017 - 66
VMSD - September 2017 - Ad Index
VMSD - September 2017 - 68
VMSD - September 2017 - 69
VMSD - September 2017 - 70
VMSD - September 2017 - 71
VMSD - September 2017 - Checking Out
VMSD - September 2017 - Cover3
VMSD - September 2017 - Cover4
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