VMSD - September 2017 - T10

CASE STUDY: Relocation to New Retail Space in Canada
BY CANADA'S BEST STORE FIXTURES INC. (CBSF INC.)
QUICK FACTS
Motivation: New concept in relocation
Sector: Commercial Supplier:
Electrical Supply & Power Alternatives
Number of Stores: 103 across Canada
Project Budget: ~$75,000 CDN
Desired ROI: % increase in sales
After working with CBSF Inc. to complete market analysis
and develop their retail strategy, Westburne Electric had
the opportunity to implement its new concept store in
an existing market. Designed by CBSF Inc., this concept
was the first to create the physical retail manifestation of
the brand and experience.

Design Elements
The retailer wanted to create a retail experience that
celebrated the company brand and make their customers
feel comfortable, which is not characteristic of its compet-
itors. It was important the concept be flexible to adapt to
varying sized locations in their network of stores, ranging
from 700 square feet to 3400 square feet, and showcase
a wide range of products. Durability and quality were key
to ensure their investment has a strong ROI (3 years).

10

Two key features of this concept were the Power Lab and
branded signage. The Power Lab was a designated area
that served as a place for contractors to get their devices
charged while they waited for orders. The area also
provided contractors with information about alternative
power sources, full energy solutions and other services the
client provides. Information was presented in printed form
through signage, supporting material on table top and
trained staff on site to support and encourage discussion.
The Power Lab consisted of laminate and metal tables with
stools, and colored walls to promote the brand and create
a focal area.
The original intent was to leverage tablets and digital
content, but as CBFS Inc. saw consistently across retailers in
all markets, the task of content creation and management
was typically a forgotten element and felt like a daunt-
ing task with little to no resources allocated to support
in-house, and no budget to hire external management.
Celebrating the retailer brand in store was not common
in the industry. Branded signage to promote the retailer
was pushed as the primary focus, with secondary status
given to vendor and supplier branding. In this market, the
retailer branding reminded the customer where they are

2017 Shop! ROI Standards: Store Redesign
2017 Shop! ROI Standards: Store Redesign



Table of Contents for the Digital Edition of VMSD - September 2017

VMSD - September 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
New Beginnings
Tearing Down Walls
Car Talk
Special Report: Retail Lighting Design
Showroom
Ad Index
Checking Out
VMSD - September 2017 - Intro
VMSD - September 2017 - VMSD - September 2017
VMSD - September 2017 - Cover2
VMSD - September 2017 - 1
VMSD - September 2017 - Contents
VMSD - September 2017 - 3
VMSD - September 2017 - From the Editor
VMSD - September 2017 - 5
VMSD - September 2017 - Vmsd Editorial Advisory Board
VMSD - September 2017 - 7
VMSD - September 2017 - The Goods
VMSD - September 2017 - BI1
VMSD - September 2017 - BI2
VMSD - September 2017 - T1
VMSD - September 2017 - T2
VMSD - September 2017 - T3
VMSD - September 2017 - T4
VMSD - September 2017 - T5
VMSD - September 2017 - T6
VMSD - September 2017 - T7
VMSD - September 2017 - T8
VMSD - September 2017 - T9
VMSD - September 2017 - T10
VMSD - September 2017 - T11
VMSD - September 2017 - T12
VMSD - September 2017 - T13
VMSD - September 2017 - T14
VMSD - September 2017 - T15
VMSD - September 2017 - T16
VMSD - September 2017 - 9
VMSD - September 2017 - 10
VMSD - September 2017 - 11
VMSD - September 2017 - 12
VMSD - September 2017 - 13
VMSD - September 2017 - Design Detail
VMSD - September 2017 - 15
VMSD - September 2017 - 16
VMSD - September 2017 - 17
VMSD - September 2017 - New Beginnings
VMSD - September 2017 - 19
VMSD - September 2017 - 20
VMSD - September 2017 - 21
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VMSD - September 2017 - 36
VMSD - September 2017 - 37
VMSD - September 2017 - Tearing Down Walls
VMSD - September 2017 - 39
VMSD - September 2017 - 40
VMSD - September 2017 - 41
VMSD - September 2017 - 42
VMSD - September 2017 - 43
VMSD - September 2017 - Car Talk
VMSD - September 2017 - 45
VMSD - September 2017 - 46
VMSD - September 2017 - Special Report: Retail Lighting Design
VMSD - September 2017 - 48
VMSD - September 2017 - 49
VMSD - September 2017 - 50
VMSD - September 2017 - 51
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VMSD - September 2017 - 59
VMSD - September 2017 - 60
VMSD - September 2017 - Showroom
VMSD - September 2017 - 62
VMSD - September 2017 - 63
VMSD - September 2017 - 64
VMSD - September 2017 - 65
VMSD - September 2017 - 66
VMSD - September 2017 - Ad Index
VMSD - September 2017 - 68
VMSD - September 2017 - 69
VMSD - September 2017 - 70
VMSD - September 2017 - 71
VMSD - September 2017 - Checking Out
VMSD - September 2017 - Cover3
VMSD - September 2017 - Cover4
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