VMSD - September 2017 - T2

Foreword
A special thank you to our sponsors Specialty Lighting, Stylmark, Canada's Best
Store Fixtures Inc. and Trion for their support and also the Research Council and
the ROI Standards Task Force for their work in developing this white paper.
In today's retail climate, ROI data is no longer a "nice to have." Retailers are
counting on their suppliers to provide the information they need to demon-
strate ROI when they implement changes in store design-whether it's improved
signage, upgraded fixtures, a new mannequin line, or a complete redesign.

A SPECIAL THANKS
TO OUR STORE REDESIGN
ROI STANDARDS
TASK FORCE MEMBERS
Madeline Baumgartner
Shop!
Jane Greenthal, Chair
Gensler
Teri Mascotti
Stylmark
Paul Pinkus
Sharing Wisdom
Michael Decker
Medallion Retail
Ted Flinn
Tag Worldwide

In our continual effort to drive an industry dialog on ROI, Shop!, the trade associ-
ation focused on enhancing retail environments and experiences, is pioneering
the development of industry standards for Store Redesign ROI. In 2014 Shop!
worked with EWI Worldwide to gain an understanding of this topic. The EWI
team surveyed retailers with physical remodels regarding their motivations,
goals, and expectations of a store redesign. The information was shared in
a 2015 EWI White Paper that was inserted in Retail Environments magazine.
Building off of those findings, Shop! has endeavored to further understand
the current ROI measurement habits of retailers, store designers, and manu-
facturers. Shop! conducted a survey for the first phase of the research with
key industry players in retail, store design, and fixture manufacturing.
The 2017 Shop! ROI Standards: Store Redesign white paper offers actionable
insights, case studies, and best practices based on the findings of our recent
studies. I hope the takeaways in the following pages will help you justify your
investments to create and execute successful store redesign projects that
ultimately enhance the retail experience for shoppers.
This is the first of a series of ROI research from Shop! in 2017. Later in the year,
Shop! will release results on Understanding the Effect of the Retail Workers' Service
on the Customer Experience and How it Ties Back to Return on Design.
For questions or more information about the report, please visit the Shop!
website at shopassociation.org, email us at info@shopassociation.org, or call
Madeline Baumgartner, Shop! Director of Education & Research at 312-863-2917.
Thank you!

Steven Weiss, CEO, Shop!

2

2017 Shop! ROI Standards: Store Redesign


http://www.shopassociation.org

Table of Contents for the Digital Edition of VMSD - September 2017

VMSD - September 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
New Beginnings
Tearing Down Walls
Car Talk
Special Report: Retail Lighting Design
Showroom
Ad Index
Checking Out
VMSD - September 2017 - Intro
VMSD - September 2017 - VMSD - September 2017
VMSD - September 2017 - Cover2
VMSD - September 2017 - 1
VMSD - September 2017 - Contents
VMSD - September 2017 - 3
VMSD - September 2017 - From the Editor
VMSD - September 2017 - 5
VMSD - September 2017 - Vmsd Editorial Advisory Board
VMSD - September 2017 - 7
VMSD - September 2017 - The Goods
VMSD - September 2017 - BI1
VMSD - September 2017 - BI2
VMSD - September 2017 - T1
VMSD - September 2017 - T2
VMSD - September 2017 - T3
VMSD - September 2017 - T4
VMSD - September 2017 - T5
VMSD - September 2017 - T6
VMSD - September 2017 - T7
VMSD - September 2017 - T8
VMSD - September 2017 - T9
VMSD - September 2017 - T10
VMSD - September 2017 - T11
VMSD - September 2017 - T12
VMSD - September 2017 - T13
VMSD - September 2017 - T14
VMSD - September 2017 - T15
VMSD - September 2017 - T16
VMSD - September 2017 - 9
VMSD - September 2017 - 10
VMSD - September 2017 - 11
VMSD - September 2017 - 12
VMSD - September 2017 - 13
VMSD - September 2017 - Design Detail
VMSD - September 2017 - 15
VMSD - September 2017 - 16
VMSD - September 2017 - 17
VMSD - September 2017 - New Beginnings
VMSD - September 2017 - 19
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VMSD - September 2017 - Tearing Down Walls
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VMSD - September 2017 - 42
VMSD - September 2017 - 43
VMSD - September 2017 - Car Talk
VMSD - September 2017 - 45
VMSD - September 2017 - 46
VMSD - September 2017 - Special Report: Retail Lighting Design
VMSD - September 2017 - 48
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VMSD - September 2017 - Showroom
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VMSD - September 2017 - 66
VMSD - September 2017 - Ad Index
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VMSD - September 2017 - 70
VMSD - September 2017 - 71
VMSD - September 2017 - Checking Out
VMSD - September 2017 - Cover3
VMSD - September 2017 - Cover4
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