VMSD - September 2017 - T5

Future of Bricks and Mortar

To help ensure continued growth, the industry must
innovate around three themes: Experience, Convenience,
and Personalization. Store design, fixtures and visuals
must support experiential and interactive environments.
Investments in digital technology must support market
demands for convenience. And custom-designed displays
should be leveraged to create a unique, personalized
value for shoppers.
In the 2016 Industry Size and Composition Study, Shop!
identified five retail trends that are transforming the
retail landscape.

Rise of omnichannel retailing.
Stores are now playing the role
of showroom and distribution
center, rather than buying center.
In many cases, there are sepa-
rate areas for click and pick-up
Ph
i
oto
ha
: iStock om/bugp
with stores are being redesigned
.c
to convey this multiplatform message.
Innovative retailers are creating hybrid stores where
the physical and on-line merge seamlessly, and cater to
shoppers with ultimate convenience and ease of access.

2017 Shop! ROI Standards: Store Redesign

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oto
: iSto

nz
fr a
ck.com/Rido

In-store retailing becoming more
interactive and experiential.
Retailers are seeking fixtures
and displays that are customized
to meet new interactive and
experiential retailing strategies.
Designs must aid in the creation of
Ph
er
oto
esh
: iSto
ck.com/skyn
the store itself as a brand, as well as a
place for customers to experience brands.
Refreshing/remodeling/
redesigning of stores is
happening faster. Successful
retailers will have the ability
to change rapidly. Stores are
refreshing, remodeling, and
ho
n
to
sI
: iS
ge
redesigning themselves much
toc
Ima
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/ Weekend
faster than they were able to do
even a few years ago. There is a higher demand for fast
turnkey solutions, along with an increased pressure on
suppliers to remain aware of and anticipate trends.
P

Shrinking selling space. Stores are
getting smaller, and the number
of outlets is shrinking, even as
U.S. retail value sales are growing.
Consumers are cutting back on
the number of trips and doing
Ph
sr
more big-box, one-stop shopping
oto
: iStock.com/andre
trips and shopping online. As such, store
fixtures need to maximize space utilization and do more
with less. Portable, movable and/or adjustable fixtures
will be increasingly important.

Online retailers opening physical
stores. A growing number of suc-
cessful online retailers are open-
ing physical locations to create
a more in-depth experience for
their customers. Fixtures can help
bridge the gap between the online
and physical realms by carrying themes
and colors from online to in-store.

c.

According to Shop! Research, retailers almost unanimously
agreed that the in-store customer experience is very or
extremely important to them. Retailers also see brick-and-
mortar stores as extremely important to their business and
foresee its importance continuing, if not growing, for the
next five to ten years.

KEY LEARNING:
Larger industry trends indicate that stores must
deliver more experiential environments that seamlessly merge the physical and digital. Consequently,
store design needs to keep up with rapidly changing technologies and shopper expectations to be
successful.

5



Table of Contents for the Digital Edition of VMSD - September 2017

VMSD - September 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
New Beginnings
Tearing Down Walls
Car Talk
Special Report: Retail Lighting Design
Showroom
Ad Index
Checking Out
VMSD - September 2017 - Intro
VMSD - September 2017 - VMSD - September 2017
VMSD - September 2017 - Cover2
VMSD - September 2017 - 1
VMSD - September 2017 - Contents
VMSD - September 2017 - 3
VMSD - September 2017 - From the Editor
VMSD - September 2017 - 5
VMSD - September 2017 - Vmsd Editorial Advisory Board
VMSD - September 2017 - 7
VMSD - September 2017 - The Goods
VMSD - September 2017 - BI1
VMSD - September 2017 - BI2
VMSD - September 2017 - T1
VMSD - September 2017 - T2
VMSD - September 2017 - T3
VMSD - September 2017 - T4
VMSD - September 2017 - T5
VMSD - September 2017 - T6
VMSD - September 2017 - T7
VMSD - September 2017 - T8
VMSD - September 2017 - T9
VMSD - September 2017 - T10
VMSD - September 2017 - T11
VMSD - September 2017 - T12
VMSD - September 2017 - T13
VMSD - September 2017 - T14
VMSD - September 2017 - T15
VMSD - September 2017 - T16
VMSD - September 2017 - 9
VMSD - September 2017 - 10
VMSD - September 2017 - 11
VMSD - September 2017 - 12
VMSD - September 2017 - 13
VMSD - September 2017 - Design Detail
VMSD - September 2017 - 15
VMSD - September 2017 - 16
VMSD - September 2017 - 17
VMSD - September 2017 - New Beginnings
VMSD - September 2017 - 19
VMSD - September 2017 - 20
VMSD - September 2017 - 21
VMSD - September 2017 - 22
VMSD - September 2017 - 23
VMSD - September 2017 - 24
VMSD - September 2017 - 25
VMSD - September 2017 - 26
VMSD - September 2017 - 27
VMSD - September 2017 - 28
VMSD - September 2017 - 29
VMSD - September 2017 - 30
VMSD - September 2017 - 31
VMSD - September 2017 - 32
VMSD - September 2017 - 33
VMSD - September 2017 - 34
VMSD - September 2017 - 35
VMSD - September 2017 - 36
VMSD - September 2017 - 37
VMSD - September 2017 - Tearing Down Walls
VMSD - September 2017 - 39
VMSD - September 2017 - 40
VMSD - September 2017 - 41
VMSD - September 2017 - 42
VMSD - September 2017 - 43
VMSD - September 2017 - Car Talk
VMSD - September 2017 - 45
VMSD - September 2017 - 46
VMSD - September 2017 - Special Report: Retail Lighting Design
VMSD - September 2017 - 48
VMSD - September 2017 - 49
VMSD - September 2017 - 50
VMSD - September 2017 - 51
VMSD - September 2017 - 52
VMSD - September 2017 - 53
VMSD - September 2017 - 54
VMSD - September 2017 - 55
VMSD - September 2017 - 56
VMSD - September 2017 - 57
VMSD - September 2017 - 58
VMSD - September 2017 - 59
VMSD - September 2017 - 60
VMSD - September 2017 - Showroom
VMSD - September 2017 - 62
VMSD - September 2017 - 63
VMSD - September 2017 - 64
VMSD - September 2017 - 65
VMSD - September 2017 - 66
VMSD - September 2017 - Ad Index
VMSD - September 2017 - 68
VMSD - September 2017 - 69
VMSD - September 2017 - 70
VMSD - September 2017 - 71
VMSD - September 2017 - Checking Out
VMSD - September 2017 - Cover3
VMSD - September 2017 - Cover4
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