VMSD - September 2017 - T7

Store Redesign
Internal Stakeholders

Photo: iStock.com/NicoElNino

When working with a retail
partner, knowing who is
ultimately responsible for
the store redesign is critical.
Shop! found that for most
retailers, the Store Design
team usually had ultimate
responsibility for redesigns.
However, other responsi-
ble departments included;
Marketing, Operations,
Visual Merchandising and
Construction.

Retailers are investing more
into unique designs and tech-
nology in order to create an
interesting, interactive, and
memorable experience for customers. At the same time,
Allocating budget to hybrid stores and online platform
online retailers are starting to open brick-and-mortar stores
development affects the budget allocated to traditional
to augment the online experience. Their stores are not
in-store marketing and store fixtures/visual merchan-
necessarily a place to buy the product, but to
dising. Store designs must support new
have physical interactions, including cus-
technology and new business models.
tomer service and product trial before
Brands are creating their own stores,
Marketing
deciding to purchase it. This trend is
and traditional businesses are
beneficial for in-store marketing
looking to reinvent themselves,
Merchanand store fixtures/visual mer-
which is leading to more store
Operations
dising
chandising suppliers.
renovations.

STORE

Retailers are moving away
Industry experts believe
DESIGN
from "cookie cutter designs"
retailers are in the midst of
by integrating technology and
a "full-scale transformation"
Store
Visual
Planning
Mdse.
inter action with technology
as retailers become more
in stores, such as using tablets
comfortable with data and are
Confor POS screens, and replacing
merging the data with creative
struction
static messaging with touchscreen
and personalization initiatives.
engagement. As mobile usage continues
Retailers are trying to refresh, remodel,
to grow, retailers are seeking ways to capture
and reinvigorate their stores. But, they are
the attention of people on mobile devices. Retailers
spending less money in terms of visual merchandising
are experimenting with iBeacons and other devices to push
and are looking for less expensive solutions. There is also a
information to customers as they walk through different
push for localization. Companies are adding a greater level
areas of the store.
of local relevance to what is right now a chain solution.

2017 Shop! ROI Standards: Store Redesign

7


http://www.iStock.com/NicoElNino

Table of Contents for the Digital Edition of VMSD - September 2017

VMSD - September 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
New Beginnings
Tearing Down Walls
Car Talk
Special Report: Retail Lighting Design
Showroom
Ad Index
Checking Out
VMSD - September 2017 - Intro
VMSD - September 2017 - VMSD - September 2017
VMSD - September 2017 - Cover2
VMSD - September 2017 - 1
VMSD - September 2017 - Contents
VMSD - September 2017 - 3
VMSD - September 2017 - From the Editor
VMSD - September 2017 - 5
VMSD - September 2017 - Vmsd Editorial Advisory Board
VMSD - September 2017 - 7
VMSD - September 2017 - The Goods
VMSD - September 2017 - BI1
VMSD - September 2017 - BI2
VMSD - September 2017 - T1
VMSD - September 2017 - T2
VMSD - September 2017 - T3
VMSD - September 2017 - T4
VMSD - September 2017 - T5
VMSD - September 2017 - T6
VMSD - September 2017 - T7
VMSD - September 2017 - T8
VMSD - September 2017 - T9
VMSD - September 2017 - T10
VMSD - September 2017 - T11
VMSD - September 2017 - T12
VMSD - September 2017 - T13
VMSD - September 2017 - T14
VMSD - September 2017 - T15
VMSD - September 2017 - T16
VMSD - September 2017 - 9
VMSD - September 2017 - 10
VMSD - September 2017 - 11
VMSD - September 2017 - 12
VMSD - September 2017 - 13
VMSD - September 2017 - Design Detail
VMSD - September 2017 - 15
VMSD - September 2017 - 16
VMSD - September 2017 - 17
VMSD - September 2017 - New Beginnings
VMSD - September 2017 - 19
VMSD - September 2017 - 20
VMSD - September 2017 - 21
VMSD - September 2017 - 22
VMSD - September 2017 - 23
VMSD - September 2017 - 24
VMSD - September 2017 - 25
VMSD - September 2017 - 26
VMSD - September 2017 - 27
VMSD - September 2017 - 28
VMSD - September 2017 - 29
VMSD - September 2017 - 30
VMSD - September 2017 - 31
VMSD - September 2017 - 32
VMSD - September 2017 - 33
VMSD - September 2017 - 34
VMSD - September 2017 - 35
VMSD - September 2017 - 36
VMSD - September 2017 - 37
VMSD - September 2017 - Tearing Down Walls
VMSD - September 2017 - 39
VMSD - September 2017 - 40
VMSD - September 2017 - 41
VMSD - September 2017 - 42
VMSD - September 2017 - 43
VMSD - September 2017 - Car Talk
VMSD - September 2017 - 45
VMSD - September 2017 - 46
VMSD - September 2017 - Special Report: Retail Lighting Design
VMSD - September 2017 - 48
VMSD - September 2017 - 49
VMSD - September 2017 - 50
VMSD - September 2017 - 51
VMSD - September 2017 - 52
VMSD - September 2017 - 53
VMSD - September 2017 - 54
VMSD - September 2017 - 55
VMSD - September 2017 - 56
VMSD - September 2017 - 57
VMSD - September 2017 - 58
VMSD - September 2017 - 59
VMSD - September 2017 - 60
VMSD - September 2017 - Showroom
VMSD - September 2017 - 62
VMSD - September 2017 - 63
VMSD - September 2017 - 64
VMSD - September 2017 - 65
VMSD - September 2017 - 66
VMSD - September 2017 - Ad Index
VMSD - September 2017 - 68
VMSD - September 2017 - 69
VMSD - September 2017 - 70
VMSD - September 2017 - 71
VMSD - September 2017 - Checking Out
VMSD - September 2017 - Cover3
VMSD - September 2017 - Cover4
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