FLOORING LOOK BOOK 72 From the Ground Up by Taylor Jach From highly tactile to smooth and sumptuous, flooring continues to serve as an essential in-store element. Some manufacturers take inspiration from trained artisans to create tiles and ceramics detailed with mosaics and delicate designs, hearkening back to the classics, while others lean toward a more natural character with reclaimed wood that is charred, sanded or painted to taste. Durable materials keep pathways looking pristine under the heavy foot traffic typical of retail applications. Whatever your style, customized offerings and an abundance of material options, from vinyl to wood, laminate or woven textures, allow designers the freedom to play with hues, patterns and scale to create unforgettable interiors from the ground up.