American Cinematographer - January 2008 - (Page 49) Choice. The ultimate creative freedom. More CineAlta™ cameras, meeting more production requirements. F23 HDW-F900R PDW-F355 PMW-EX1 Sony pioneered the 24P HD camcorder, establishing the most direct route from digital capture to the big screen. Now Sony offers more ways to capture true 1080/24P than any other company. Sony empowers your creative vision with over 12 stops of exposure latitude in the F23 digital cinema 4:4:4 camera. Our HDW-F900R is the television production workhorse. Our PDW-F355 captures four hours onto a single optical disc. And our PMW-EX1 is the world’s first 1920x1080 handheld, ideal for indie production. All of which means that Sony’s CineAlta line is perfectly tailored for the project that matters most. Yours. High definition. It’s in our DNA. click: sony.com/cinealta to check out the full CineAlta line and to learn about special financing offers. © 2007 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifications are subject to change without notice. Sony and CineAlta are trademarks of Sony. http://sony.com/cinealta http://sony.com/cinealta http://sony.com/cinealta
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