American Cinematographer - February 2010 - 82

New Products & Services Osram, Mole Introduce MoleLED Mole Richardson and Osram have launched the MoleLED filmfriendly LED lighting solution. The MoleLED system unites a sophisticated fixture designed by Mole Richardson with Osram’s advanced remote-phosphor LED technology. Touting 3200°K and 5600°K color, the 50-watt MoleLED fixture offers an alternative solution for fluorescent fixtures up to 110 watts or tungsten solutions up to 300 watts. MoleLED fixtures have a rated life of over 25,000 hours and will operate on everything from a 12-volt car battery or 14.4-volt Anton/Bauer or IDX Vmount battery to a 24-volt camera battery or any DC source up to 50 volts. The MoleLED was designed with both local and remote DMX dimming, and the fixtures can be dimmed down to 10 percent without any shift in color temperature. Each MoleLED fixture consists of 12 Osram Kreios LED metal core circuit boards; the 12 boards each contain 20 high-output blue LEDs topped with a remote-phosphor dome, for a total of 240 individual sources. The phosphor domes, an Osram proprietary design, are blue-light activated to produce light in two exact color temperatures, tungsten and daylight. Osram’s remote-phosphor technology offers a single semiconductor system leading to consistent temperature behavior, allowing the module to easily achieve a CRI greater than 90. Spectral characteristics are simple to adjust with remote phosphors, and the technology further ensures light and color output stability over time. “Remote-phosphor technology allows the MoleLED fixture to provide tungsten and daylight white light that parallels both the spectral sensitivity curves of film and the visible spectrum, or what the eye sees,” says Leslie Trudeau, Osram Sylvania NAFTA business unit manager for entertainment. “This is one of the many benefits over LED mixing.” Mike Parker, CEO of Mole Richardson and an ASC associate member, adds, “Unlike existing LED fixtures, the MoleLED blends these multiple sources into one soft light source. This single-source approach renders the light more attractive to the talent and more familiar to the technicians.” Built rugged and with a low profile and mobile features, MoleLEDs are ideally suited for all set-lighting needs. The fixtures also feature multiple rigging points and mounting options, and Mole Richardson offers a wide range of standard accessories, including barn doors, louvers and gel frames. For more information, visit www.sylvania.com and www.mole.com. 82 February 2010 • SUBMISSION INFORMATION • Please e-mail New Products/Services releases to: newproducts@ascmag.com and include full contact information and product images. Photos must be TIFF or JPEG files of at least 300dpi. Sony Updates HDCam-SR Sony Electronics has unveiled the next generation of its HDCam-SR production technology, including the SRW-9000 HDCam-SR camcorder, which features a “future-proof” upgrade path to 35mm imaging and file-based production. Sony has also announced SR memory solid-state media and more cost-effective BCT-SR series tape pricing. “HDCam-SR technology now meets the current and future needs of high-end cinematic and TV broadcast production,” says Rob Willox, director of Sony Electronics’ content-creation group. “SR is already file based and can support data recording in resolutions up to 4K as DPX today. The benefits of non-linear acquisition are now a production requirement. The addition of solid-state media enhances the format’s inherent file-based design and brings SR’s proven quality to an even wider audience.” The SRW-9000 camcorder combines the SR format’s image quality with the versatility of a one-piece camcorder. The full HD (1920x1080) resolution camcorder uses 2⁄3" CCDs with a 14-bit A/D converter and digital signal processing to capture up to 1080/60p images with a high level of detail. Furthermore, recognizing the market’s requirement for a 35mm “B” camera complement to its high-end F35, Sony has unveiled an optional upgrade path for the SRW-9000 to a 35mm imager and PL mount to increase the camcorder’s flexibility and protect a user’s investment. The latest HDCam-SR compression is SR Lite, a 220 Mb/s data rate codec based on the open MPEG-4 SStP (Simple Studio Profile); SR Lite will be supported as an MXF-wrapped file to help ensure high picture quality while enabling almost real-time exchange over a GB Ethernet connection. SR Lite is designed to provide more efficiency and flexibility for SStP file-based production, using an open codec that is ideal for high-end cinematic and broadcast production. Because the system is backwards compatible, content recorded on HDCam tape can also be integrated into the MXF SStP file-based operation. Sony has also announced the next version of its popular SRW recorder, the SRW-5800/2. The updated deck will support MXF file transfer and the 220 Mb/s data rate as well as the ability American Cinematographer
http://www.sylvania.com http://www.mole.com

American Cinematographer - February 2010

Table of Contents for the Digital Edition of American Cinematographer - February 2010

American Cinematographer - February 2010
Contents
Editor’s Note
President’s Desk
Short Takes: What’s in the Box?
Production Slate: Fish Tank • Dollhouse
Bad Moon Rising
Artistry and Conscience
Working With the Red
Terror in Technicolor
Post Focus: Offhollywood Digital
New Products & Services
International Marketplace
Classified Ads
Ad Index
In Memoriam: Marc E. Reshovsky, ASC
Clubhouse News
ASC Close-Up: Paul Cameron
American Cinematographer - February 2010 - American Cinematographer - February 2010
American Cinematographer - February 2010 - Cover2
American Cinematographer - February 2010 - 1
American Cinematographer - February 2010 - 2
American Cinematographer - February 2010 - Contents
American Cinematographer - February 2010 - 4
American Cinematographer - February 2010 - 5
American Cinematographer - February 2010 - 6
American Cinematographer - February 2010 - 7
American Cinematographer - February 2010 - Editor’s Note
American Cinematographer - February 2010 - 9
American Cinematographer - February 2010 - President’s Desk
American Cinematographer - February 2010 - 11
American Cinematographer - February 2010 - Short Takes: What’s in the Box?
American Cinematographer - February 2010 - 13
American Cinematographer - February 2010 - 14
American Cinematographer - February 2010 - 15
American Cinematographer - February 2010 - 16
American Cinematographer - February 2010 - 17
American Cinematographer - February 2010 - Production Slate: Fish Tank • Dollhouse
American Cinematographer - February 2010 - 19
American Cinematographer - February 2010 - 20
American Cinematographer - February 2010 - 21
American Cinematographer - February 2010 - 22
American Cinematographer - February 2010 - 23
American Cinematographer - February 2010 - 24
American Cinematographer - February 2010 - 25
American Cinematographer - February 2010 - 26
American Cinematographer - February 2010 - 27
American Cinematographer - February 2010 - 28
American Cinematographer - February 2010 - 29
American Cinematographer - February 2010 - 30
American Cinematographer - February 2010 - 31
American Cinematographer - February 2010 - Bad Moon Rising
American Cinematographer - February 2010 - 33
American Cinematographer - February 2010 - 34
American Cinematographer - February 2010 - 35
American Cinematographer - February 2010 - 36
American Cinematographer - February 2010 - 36A
American Cinematographer - February 2010 - 36B
American Cinematographer - February 2010 - 37
American Cinematographer - February 2010 - 38
American Cinematographer - February 2010 - 39
American Cinematographer - February 2010 - 40
American Cinematographer - February 2010 - 41
American Cinematographer - February 2010 - 42
American Cinematographer - February 2010 - 43
American Cinematographer - February 2010 - 44
American Cinematographer - February 2010 - 45
American Cinematographer - February 2010 - Artistry and Conscience
American Cinematographer - February 2010 - 47
American Cinematographer - February 2010 - 48
American Cinematographer - February 2010 - 49
American Cinematographer - February 2010 - 50
American Cinematographer - February 2010 - 51
American Cinematographer - February 2010 - 52
American Cinematographer - February 2010 - 53
American Cinematographer - February 2010 - 54
American Cinematographer - February 2010 - 55
American Cinematographer - February 2010 - Working With the Red
American Cinematographer - February 2010 - 57
American Cinematographer - February 2010 - 58
American Cinematographer - February 2010 - 59
American Cinematographer - February 2010 - 60
American Cinematographer - February 2010 - 61
American Cinematographer - February 2010 - 62
American Cinematographer - February 2010 - 63
American Cinematographer - February 2010 - 64
American Cinematographer - February 2010 - 65
American Cinematographer - February 2010 - 66
American Cinematographer - February 2010 - 67
American Cinematographer - February 2010 - Terror in Technicolor
American Cinematographer - February 2010 - 69
American Cinematographer - February 2010 - 70
American Cinematographer - February 2010 - 71
American Cinematographer - February 2010 - 72
American Cinematographer - February 2010 - 73
American Cinematographer - February 2010 - 74
American Cinematographer - February 2010 - 75
American Cinematographer - February 2010 - 76
American Cinematographer - February 2010 - 77
American Cinematographer - February 2010 - Post Focus: Offhollywood Digital
American Cinematographer - February 2010 - 79
American Cinematographer - February 2010 - 80
American Cinematographer - February 2010 - 81
American Cinematographer - February 2010 - New Products & Services
American Cinematographer - February 2010 - 83
American Cinematographer - February 2010 - 84
American Cinematographer - February 2010 - 85
American Cinematographer - February 2010 - 86
American Cinematographer - February 2010 - 87
American Cinematographer - February 2010 - International Marketplace
American Cinematographer - February 2010 - 89
American Cinematographer - February 2010 - Ad Index
American Cinematographer - February 2010 - 91
American Cinematographer - February 2010 - In Memoriam: Marc E. Reshovsky, ASC
American Cinematographer - February 2010 - 93
American Cinematographer - February 2010 - Clubhouse News
American Cinematographer - February 2010 - 95
American Cinematographer - February 2010 - ASC Close-Up: Paul Cameron
American Cinematographer - February 2010 - Cover3
American Cinematographer - February 2010 - Cover4
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