American Cinematographer - April 2013 - 97

Film & Digital

SPECIALTY
PRODUCTS

This frame grab from No illustrates the unconventional look the filmmakers achieved by shooting
with 1980s-era Ikegami video cameras.

No frame grab and photos courtesy of Sony Pictures Classics.

No
Cinematographer:
Sergio Armstrong
Director: Pablo Larraín
In 1988, Chile held a national
plebiscite to determine whether dictator
Augusto Pinochet, who had ruled the
country for 15 years, would remain in
power. Similar referendums had been
staged during his reign, but their
outcomes were never in doubt. In 1988,
however, thanks in part to an unconventional advertising campaign, the “No”
side of the contest won 55 percent of the
vote. The details of that contest are
recounted in No, directed by Pablo
Larraín and shot by Chilean cinematographer Sergio Armstrong (The
Maid).
The “No” campaign was the
brainchild of young ad executive René
Saavedra (Gael García Bernal), who
successfully argued that the ads should
emphasize happiness and a better future
rather than focusing on the horrific
deeds and hard times associated with
the repressive Pinochet regime.
According to Armstrong (who spoke to
AC with the assistance of translators

Antonio Maca and Xavier Grobet,
ASC, AMC), the filmmakers’ chief
visual inspiration was news footage of
the period, most of which had been shot
with cameras that recorded onto ¾” UMatic videotape. “We wanted the whole
film to look as if it had been shot during
the 1980s,” says Armstrong, “and we
tested a variety of formats and cameras:
35mm, 16mm, the Sony F3, the Arri
Alexa, and a three-tube Ikegami HL79EAL camera from the mid-1980s.”
Working with technical consultant
Daniel Henriquez Ilic, they chose the
Ikegamis.
“It wasn’t possible to find at least
two Ikegami HL-79EAL cameras in
good working condition in Chile, so we
turned to a specialized source, Lou
Claude at BroadcastStore.com,” says
Henriquez. Based in Chatsworth,
Calif., Claude searched the United
States and tracked down several HL79EALs manufactured in 1983, and he
created three functional bodies for the
production using the Ikegamis’ working
parts and any spare parts he could find,
including Fujinon and Canon zoom
lenses. “Lou did a great job rebuilding
the cameras,” says Henriquez. “It was a

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97



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American Cinematographer - April 2013

Table of Contents for the Digital Edition of American Cinematographer - April 2013

American Cinematographer - April 2013
Table of Contents
Editor's Note
President's Desk
Short Takes: 7x6x2
Production Slate: War Witch • The Darkest Day
Hello, Yellow Brick Road
Hell on Wheels
All In
6 Sundance Standouts
New Products & Services
International Marketplace
Classified Ads
Ad Index
Clubhouse News
ASC Close-Up: Christopher Baffa
American Cinematographer - April 2013 - American Cinematographer - April 2013
American Cinematographer - April 2013 - Cover2
American Cinematographer - April 2013 - 1
American Cinematographer - April 2013 - 2
American Cinematographer - April 2013 - Table of Contents
American Cinematographer - April 2013 - 4
American Cinematographer - April 2013 - 5
American Cinematographer - April 2013 - 6
American Cinematographer - April 2013 - 7
American Cinematographer - April 2013 - 8
American Cinematographer - April 2013 - 9
American Cinematographer - April 2013 - Editor's Note
American Cinematographer - April 2013 - 11
American Cinematographer - April 2013 - President's Desk
American Cinematographer - April 2013 - 13
American Cinematographer - April 2013 - Short Takes: 7x6x2
American Cinematographer - April 2013 - 15
American Cinematographer - April 2013 - 16
American Cinematographer - April 2013 - 17
American Cinematographer - April 2013 - 18
American Cinematographer - April 2013 - 19
American Cinematographer - April 2013 - Production Slate: War Witch • The Darkest Day
American Cinematographer - April 2013 - 21
American Cinematographer - April 2013 - 22
American Cinematographer - April 2013 - 23
American Cinematographer - April 2013 - 24
American Cinematographer - April 2013 - 25
American Cinematographer - April 2013 - 26
American Cinematographer - April 2013 - 27
American Cinematographer - April 2013 - 28
American Cinematographer - April 2013 - 29
American Cinematographer - April 2013 - 30
American Cinematographer - April 2013 - 31
American Cinematographer - April 2013 - 32
American Cinematographer - April 2013 - 33
American Cinematographer - April 2013 - 34
American Cinematographer - April 2013 - 35
American Cinematographer - April 2013 - Hello, Yellow Brick Road
American Cinematographer - April 2013 - 37
American Cinematographer - April 2013 - 38
American Cinematographer - April 2013 - 39
American Cinematographer - April 2013 - 40
American Cinematographer - April 2013 - 41
American Cinematographer - April 2013 - 42
American Cinematographer - April 2013 - 43
American Cinematographer - April 2013 - 44
American Cinematographer - April 2013 - 45
American Cinematographer - April 2013 - 46
American Cinematographer - April 2013 - 47
American Cinematographer - April 2013 - 48
American Cinematographer - April 2013 - 49
American Cinematographer - April 2013 - 50
American Cinematographer - April 2013 - 51
American Cinematographer - April 2013 - Hell on Wheels
American Cinematographer - April 2013 - 53
American Cinematographer - April 2013 - 54
American Cinematographer - April 2013 - 55
American Cinematographer - April 2013 - 56
American Cinematographer - April 2013 - 57
American Cinematographer - April 2013 - 58
American Cinematographer - April 2013 - 59
American Cinematographer - April 2013 - 60
American Cinematographer - April 2013 - 61
American Cinematographer - April 2013 - 62
American Cinematographer - April 2013 - 63
American Cinematographer - April 2013 - All In
American Cinematographer - April 2013 - 65
American Cinematographer - April 2013 - 66
American Cinematographer - April 2013 - 67
American Cinematographer - April 2013 - 68
American Cinematographer - April 2013 - 69
American Cinematographer - April 2013 - 70
American Cinematographer - April 2013 - 71
American Cinematographer - April 2013 - 72
American Cinematographer - April 2013 - 73
American Cinematographer - April 2013 - 74
American Cinematographer - April 2013 - 75
American Cinematographer - April 2013 - 76
American Cinematographer - April 2013 - 77
American Cinematographer - April 2013 - 78
American Cinematographer - April 2013 - 79
American Cinematographer - April 2013 - 6 Sundance Standouts
American Cinematographer - April 2013 - K1
American Cinematographer - April 2013 - K2
American Cinematographer - April 2013 - K3
American Cinematographer - April 2013 - K4
American Cinematographer - April 2013 - K5
American Cinematographer - April 2013 - K6
American Cinematographer - April 2013 - K7
American Cinematographer - April 2013 - K8
American Cinematographer - April 2013 - K9
American Cinematographer - April 2013 - K10
American Cinematographer - April 2013 - K11
American Cinematographer - April 2013 - K12
American Cinematographer - April 2013 - 81
American Cinematographer - April 2013 - 82
American Cinematographer - April 2013 - 83
American Cinematographer - April 2013 - 84
American Cinematographer - April 2013 - 85
American Cinematographer - April 2013 - 86
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American Cinematographer - April 2013 - 89
American Cinematographer - April 2013 - 90
American Cinematographer - April 2013 - 91
American Cinematographer - April 2013 - 92
American Cinematographer - April 2013 - 93
American Cinematographer - April 2013 - 94
American Cinematographer - April 2013 - 95
American Cinematographer - April 2013 - 96
American Cinematographer - April 2013 - 97
American Cinematographer - April 2013 - 98
American Cinematographer - April 2013 - 99
American Cinematographer - April 2013 - 100
American Cinematographer - April 2013 - 101
American Cinematographer - April 2013 - 102
American Cinematographer - April 2013 - 103
American Cinematographer - April 2013 - New Products & Services
American Cinematographer - April 2013 - 105
American Cinematographer - April 2013 - 106
American Cinematographer - April 2013 - 107
American Cinematographer - April 2013 - 108
American Cinematographer - April 2013 - 109
American Cinematographer - April 2013 - 110
American Cinematographer - April 2013 - 111
American Cinematographer - April 2013 - 112
American Cinematographer - April 2013 - 113
American Cinematographer - April 2013 - International Marketplace
American Cinematographer - April 2013 - Classified Ads
American Cinematographer - April 2013 - Ad Index
American Cinematographer - April 2013 - 117
American Cinematographer - April 2013 - Clubhouse News
American Cinematographer - April 2013 - 119
American Cinematographer - April 2013 - ASC Close-Up: Christopher Baffa
American Cinematographer - April 2013 - Cover3
American Cinematographer - April 2013 - Cover4
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