American Cinematographer - June 2011 - 80

Post Focus
CineStyle is loaded onto the Canon EOS camera using the standard EOS Utility software provided with the cameras; when it is The National Association of Broadcasters conference recently selected in the camera, it puts the standard H.264 Rec 709 color wrapped, and AC was on the floor to take a look at the latest tools space into a log color space. Though CineStyle is designed and optiand technology that impact the cinematographer’s craft. In addition mized for Technicolor’s post pipeline, the files can be used with any to new gear for the set, the show shined a spotlight on the latest major NLE software. advances in the post arena. “Workflow” was the word on everyone’s “Technicolor has closely followed the adoption of Canon EOS lips, and the software, firmware and hardware on display promise to DSLR cameras into the ranks of professional productions,” says streamline images’ transition from the camera through to final Ahmad Ouri, Technicolor’s chief marketing officer. “We remain presentation while guarding the intended vision throughout. Here is committed to cinematographers as they adopt new tools and techa look at some noteworthy developments. niques, and, based on the requests we’ve received from many of our clients, we have worked with Canon to provide a stable path, originating with these cameras and flowing effortlessly into our post pipeline.” “Having shot a theatrical feature using Canon’s EOS DSLRs, I am very supportive of Technicolor and Canon working together to develop the CineStyle profile,” says Tom Stern, ASC, AFC. “This can only help to serve greater utility of the EOS DSLRs in production cinematography.” Daryn Okada, ASC, adds, “Technicolor, once again, is taking an innovative leadership position by their very forward-looking development of tools and workflows to support the deployment of Canon’s EOS DSLRs into motion-picture production.” For additional information, visit www.technicolor.com and www.usa.canon.com. The Foundry Unleashes Storm Visual-effects-technologies provider The Foundry has introduced the Storm workflow product, which offers a consistent and reliable way to review, organize, prepare, edit, conform, grade and deliver digital-image media on a laptop or work station on or near set. Storm was conceived for Red One workflows, but a version 1.1 update — due for release this summer — will expand support for DSLR camera systems, QuickTime and Arri media, and Avid editorial integration. Storm makes ingesting digital media fast and simple, and the software can be employed on a number of additional tasks. Users can apply tags to identify and later search for key frames or clips, and they can create user-defined bins based on tagged media. The visual intent for the ingested media can also be clarified through the use of pre-defined and custom looks, and users can navigate through and grade media via the Artist Color panel. Storm’s floating-point image processing ensures that no captured data is thrown away and output is of the highest quality possible. Single effects or whole stacks can be saved as looks for re-use and reference later in the post workflow. Storm allows for real-time playback of ingested media for Highlights from NAB

Technicolor Unveils CineStyle for Canon DSLR Workflows Technicolor and Canon U.S.A. have formed a strategic alliance to leverage Technicolor’s color science in the development of a suite of creative tools for cinematographers to facilitate greater usability and integration of Canon EOS DSLR cameras into the motion-picture-production pipeline. The first in the new suite of tools is Technicolor’s CineStyle, a picture profile for Canon EOS DSLR cameras that allows for greater dynamic range in the image, taking full advantage of the Canon imaging chip set and giving cinematographers and their post partners greater flexibility in finishing their projects. Created by Technicolor color scientists with the cooperation of Canon U.S.A., CineStyle allows for greater artistic freedom during shooting, as the look does not have to be locked in on set. Coupled with Technicolor’s Digital Printer Lights, CineStyle will provide a seamless pipeline from principal photography into editorial for projects shot with Canon EOS DSLR cameras.
80 June 2011

American Cinematographer
http://www.technicolor.com http://www.usa.canon.com
American Cinematographer - June 2011

Table of Contents for the Digital Edition of American Cinematographer - June 2011
