American Cinematographer - September 2017 - 109

confronted with workflow challenges
and to have the solutions implemented
in the very top of the production chain
with their cameras. And we also own a
cinema of our own in Munich. So
although we finally shut down our film
lab [in 2016], we are basically still doing
the kinds of things our founders started
with back in 1917."
The company also recently
decided to revisit a market it stepped
away from years ago, when Arri used to
manufacture X-ray film cameras for the
medical industry. The Arri Medical
business unit is a small but growing
focus for the company, according to Arri
officials. The division has developed the
specialized Arriscope, built on Alexa
technology, which is essentially a digital
microscope for ear, nose and throat
surgeons. The device is capable of
outputting HD image streams in 3D.
"We hope to take that to neurosurgery
and plastic surgery by next year,"
Pohlman says.

As the company begins its second
century, Arri continues to keep pace
with the changing media-production
landscape. Ukas-Bradley reports that
company teams are investigating lightfield camera technology, computational
imaging, and various aspects of the
virtual-, augmented- and mixed-reality
arenas. And Kraus hints that more tools
will be available in the near future for the
filmmaking community. "You can
expect that we will, for sure, have new
products," he says. "Both in the lighting
and camera fields - very soon."
Perhaps most importantly,
company officials are working hard to
expand and strengthen Arri's longstanding relationships with the cinematography community. Kennel is particularly
proud of a range of ongoing Arri educational and training programs - some of
them in close cooperation with the
ASC, like the ASC Master Classes in
Toronto and Beijing.
"Our commitment to support

the filmmaking community involves
supporting film schools, and training
camera and lighting crews that work
with our equipment," he says. "Arri Inc.
also supports a filmmaker-equipment
grant program for film students and
emerging artists. Through this
program we've supported projects like
Beasts of the Southern Wild, Fruitvale
Station, Imperial Dreams, Under the
Gun and many more. We've introduced
the Arri Academy, a hands-on training
program for camera crews. And last
year, we introduced the International
Support Program, which provides
support to emerging filmmakers
around the world by integrating our
entire portfolio - equipment rental,
co-production, postproduction, film
sales and distribution."
●

109



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Table of Contents for the Digital Edition of American Cinematographer - September 2017

Contents
American Cinematographer - September 2017 - Cover1
American Cinematographer - September 2017 - Cover2
American Cinematographer - September 2017 - 1
American Cinematographer - September 2017 - 2
American Cinematographer - September 2017 - Contents
American Cinematographer - September 2017 - 4
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