American Cinematographer - November 2009 - 84

New Products & Services DIGIC 4 Imaging Processors fuel the 7D’s 14-bit A/D data conversion and its ability to freeze fast motion in high-resolution with 8 fps continuous shooting for up to 126 Large JPEGs using a UDMA CF card. The camera can also capture beautiful low-light images with or without a flash thanks to a wide range of ISO speed settings from 100-6,400 (expandable to 12,800). In addition to its new stillcapture capabilities, the 7D features Full HD video capture at 1920x1080 resolution with selectable frame rates of 24p, Fuji Adds Vivid 500 to Eterna Line Following the success of its Eterna Vivid 160 color negative film, Fujifilm has introduced Eterna Vivid 500 8547/8647. The tungsten-balanced stock boasts high color saturation thanks to an evolved version of the Eterna series’ Super Efficient DIRCoupler Technology; optimized gradation balance for attractive skin tones and grays across a wide range of exposure conditions; high contrast with crisp, deep blacks; and a seamless match with Vivid 160. Eterna Vivid 500 incorporates Fujifilm’s Super Nano-structured Grain technology, which precisely controls the light-sensitive structure of the silverhalide grain to nanoscale, resulting in extremely fine grain. The grain configuration is precisely engineered to a thickness that minimizes reflections, effectively limiting light scatter and boosting sharpness. Additionally, a yellow coupler has been developed for enhanced color formation effect during processing. Eterna Vivid 500’s optimized orange-mask density and sharpness balance result in improved scanning characteristics, and its excellent linear response and color balance facilitate 84 November 2009 color adjustment during telecine and digital-intermediate workflows while minimizing noise during scanning. Phedon Papamichael, ASC; Dion Beebe, ASC, ACS; and Kramer Morgenthau, ASC were recently tasked with putting the stock through its paces. “There was a nice amount of detail in the shadow, but I still got a very rich black,” notes Beebe. “The stock really held up under these quite extreme lighting conditions.” Morgenthau adds, “I would not hesitate to choose it for a wide variety of projects, especially something that calls for a very powerful, intense look.” Canon Releases EOS 7D Canon U.S.A., Inc. has introduced the EOS 7D Digital SLR camera. More than just an improvement on a previous model, the 7D satisfies the most rigorous professional requirements with durability, flexibility, highresolution images and customizable controls. The 7D boasts significant EOS advancements, including a 19-point Autofocus system, the Canon iFCL (intelligent Focus, Color and Luminance) Metering System and an intelligent viewfinder. An 18-megapixel, APS-Csized Canon CMOS sensor and Dual 25p or 30p; native 24p recording helps videographers achieve a more cinemastyle look for their footage without the need for post-processing. The camera also enables 720p HD recording at 50p or 60p and SD recording (in a 4:3 aspect ratio) at 50p or 60p. Compatible with more than 60 Canon EF and EF-S lenses, the 7D gives videographers fully manual exposure control, and the camera provides users with the capability to use an external stereo microphone for professional audio effects or the built-in monaural microphone. Coinciding with the 7D’s release, Canon has announced the WFT-E5A Wireless File Transmitter, exclusively for
American Cinematographer - November 2009

Table of Contents for the Digital Edition of American Cinematographer - November 2009
