American Cinematographer - November, 2010 - 88

New Products & Services
Sony Presents HDCam-SR’s Next Generation Sony Electronics recently introduced the SRW-9000PL HDCam-SR camcorder. The official unveiling took place at Sony Studios in Culver City and featured a distinguished panel of professionals who had tested the camcorder and spoke to its capabilities, including ASC President Michael Goi; Curtis Clark, ASC; Francis Kenny, ASC; and Dhanendra Patel, Sony’s senior project manager for the CineAlta line. The camcorder uses the identical Super 35mm CCD sensor found in Sony’s highend F35 camera, offering superb image quality, sensitivity, signal-tonoise and dynamic range, as well as full RGB ramping from 1 to 50 fps. The SRW9000PL also combines the SR format’s visually lossless image quality and the performance of the F35 into a versatile one-piece camcorder, eliminating the need for external recording devices. “The SRW-9000PL’s chassis is an evolution of the film-style ergonomics Sony designed for the F23/F35,” says Peter Crithary, production marketing manager for Sony Electronics. “For camera operators used to working with film, the SRW-9000PL makes it easy to adapt. The SRW-9000PL’s rugged one-piece body with integrated HDCam-SR recording offers incredible operational mobility in demanding production environments. It’s all the power of the F35 in an affordable camcorder without the dependency on external recorders required by competitive models in this class.” Designed for television, commercial, documentary and motion-picture production, the SRW-9000PL is ideal for use as a 2ndunit complement to the F35, and the $72,500 price tag makes it attractive to owner/operators. The PL-mount camcorder offers shooters a wide range of image-creation options; for example, S-Log and S-Gamut wide-color-space gamma functions allow users to tailor their images during postproduction in the same way they would in a film-originated workflow.The camcorder also offers full-bandwidth, visually lossless RGB 4:4:4 HD digital-image capturing; programmable bi-directional ramping; multi-format image capturing; wide color space (S-Gamut); more than 12 stops of dynamic range; 14-bit analog-to-digital converter; and exposure index ratings of 640 to 1,000. Sony also plans to offer a future upgrade to SR memory for the camcorder, giving users the option of hybrid or integrated solidstate memory recording, with either option still providing native
88 November 2010

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access to the HDCam-SR codec. “The SR format is a highly proven technology that is firmly entrenched in the production industry,” says Crithary. “Even productions that have been using file-based solutions on set are increasingly coming back to SR due to cost and efficient turnaround times for dailies.” A range of option cards are available for additional performance and features, including the HKSR-9001 HD-SDI expansion board, which adds dual-link HD-SDI outputs and an extra HD-SDI audio input for connectivity to an external audio multiplexing device for up to 12 channels of audio; the HKSR-9001 also provides 3G HD-SDI output capability. The HKSR-9002 picture cache board enables the camcorder to capture and record images with variable speed from 1 to 50 fps; the camcorder can also continuously record up to three seconds of video while the camcorder is in standby mode. The HKSR-9003 processing board offers full-bandwidth RGB digital 4:4:4 capture. For additional information, visit www.sony.com/cinealta. ABC Products Moves DSLRs ABC Products, a MovieTech AG brand, has introduced the DSLR Light-Jib, a lightweight, compact jib arm designed for shooting with DSLR cameras. Like all ABC Products equipment, the DSLR Light-Jib is designed for quick and easy use. Constructed with carbon tubes, the jib weighs only 8.6 pounds and packs down to a small, easyto-transport size. The jib can be set up in less than a minute, and a QuickPin system allows for a rapid change of location and camera angle. The versatile DSLR Light-Jib offers a payload capacity of 9.9 pounds and a boom length of nearly 5'. The jib allows for automatic tilt and precise adjustment of the tilt-head angle via a continuously changeable parallelogram bar, and a swivel system enables the jib to glide, avoiding any unwanted swinging when it is stopped. Other features include a built-in water level and horizontal and vertical quick-release built-in brakes. For additional information, visit www.abc-products.de.

American Cinematographer

http://www.sony.com/cinealta http://www.abc-products.de

American Cinematographer - November, 2010

Table of Contents for the Digital Edition of American Cinematographer - November, 2010