ACCE Convention Notebook 2008 - (Page 33)

Friday, August 1 WORKSHOPS 9:30 a.m. – 10:45 a.m. Near-To-Peer—Not Subgroup Soup Convention Center: Room 304 Tighter peer linkages tied to speciﬁc industry or job segments within your membership are critical elements of modern chamber memberships. They can lead to added membership “stickiness” and proﬁt, but can also lead to confusion and staff-intensive management problems. Learn how to identify workable, sensible market segments within your community, as well as programming and networking ideas that meet member needs without overloading staff. Speakers: Glen Gould, Director, Small to Mid-Size Business, Metro Atlanta (GA) Chamber of Commerce; Benjamin Turpin, Inspiration Agents Inc. Economic Development 101 Convention Center: Room 305 More and more chambers are getting explicitly involved in economic development, taking on more than just the quality of life issues. This session will provide an overview of economic development, including how practices, tools and strategies have evolved, and then focus on some outstanding, chamber-run economic development programs. Moderator: Duane A. O’Neill, President, Greater Jackson (MS) Chamber Partnership Speakers: Mark Crane, Senior Vice President, Enterprise, Greater Louisville Inc.—The Metro Chamber (KY); Jeffrey A. Finkle, CEcD, President and CEO, International Economic Development Council; Trevor Hamilton, CEcD, Vice President of Economic Development and Chief Economic Development Ofﬁcer, Chattanooga (TN) Area Chamber International Trade: Passport to Prosperity Convention Center: Room 306 Businesses wanting to enter foreign markets need to understand and be prepared for the risks, not just the rewards. Chambers can help local businesses build and extend their global reach by facilitating connections to overseas networks and providing access to expertise on international trade and investment services. Learn the basics of and trends in international trade, how you can help local businesses expand beyond our borders, and key elements of a successful program. Speaker: Doug Barry, Corporate Partnerships, U.S. Commercial Service; Leslie Schweitzer, Senior Trade Advisor, U.S. Chamber of Commerce Reporting Your Results Convention Center: Room 318 Communication is critical, especially when reporting performance and outcomes to funders. Learn not only how to communicate your program’s goals and deliverables to funding decision makers, but also gain insights about how to report performance data in order to enhance your relationship with the funder. Speakers: Dina M Unrath, CPA, SPHR and Mary Phan-Gruber, MSN, ACSN, McCrory and McDowell, LLC Unleashing the Strategic Potential of the Web Convention Center: Room 319/320/321 How well does your website serve your mission? In a session that goes beyond web redesign, you’ll take away ﬁve critical web strategies for any chamber; learn how to deﬁne your own value-creating web goals and strategy; and gain practical tips on strategy implementation. Senior chamber executives will particularly beneﬁt from this session and leave with concrete ideas for developing and implementing powerful web strategies for their organization. Speaker: C. David Gammel, CAE, President, High Context Consulting, LLC Diversity in the Room—Make It Happen Convention Center: Room 317 Have you ever stood at a podium or perused the faces at one of your events in search of a cultural mix? While demographic changes have diversiﬁed our communities, chamber memberships (and speciﬁcally event attendance) have remained stubbornly homogeneous in many regions. Learn how to build strategic relationships and shared program models to better diversify your events and eventually your membership and business community. Speakers: Doris Carson Williams, President and CEO, African American Chamber of Commerce of Pittsburgh (PA); Steven M. Marziotto, LUTCF, CLTC, CMFC, Managing Director, Prudential Insurance Company of America; Byron Falchetti, President Highmark Standard Property Corporation ACCE Convention 2008: INNOVATE! 33

Table of Contents Feed for the Digital Edition of ACCE Convention Notebook 2008 - DEMO

ACCE Convention Notebook 2008 - DEMO Contents Schedule at a Glance Westin and Convention Center Maps On-Site Convention Information Keynote Speakers Issue Forums: Speakers Regional Strategies Forum 2008: Schedule Convention Schedule/Session Detail Destination Innovation Map Destination Innovation Workshops Notes ACCE Year in Review Official Corporate Sponsors Convention Sponsors & Exhibitors Exhibitor Index Exhibit Hall Map 2008–2009 ACCE Board of Directors ARS Board of Directors CGEF Board of Directors FBI Board of Directors Benefit Trustees CCE Commission ACCE Division Chairs ECD Supporters List CPG Chairs 2008 CCE Class ACCE Staff Top 10 Member Benefits

ACCE Convention Notebook 2008 - DEMO

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