Engineering Inc. - January/February 2009 - (Page I10) n Marketing and Business Development COURSES Market Forecast Series ACEC’s Market Forecast Series presents up-to-date contracting opportunities and procurement approaches from federal agency programs and private clients. Key representatives discuss budget outlooks, agency or industry organization, and procurement. Gain new insights to doing business and winning projects with federal agencies and various private-sector owner representatives. Agencies and industries represented may include U.S. Army Corps of Engineers, Naval Facilities Engineering Command, General Services Administration, U.S. Air Force, health care, education, and land development. registration Fee: Member–$199; Non-member–$249 PDHs: 1 per session Announced in advance; visit www.acec.org/calendar/ for details. ONLINE SEMINARS See page I-14 for pricing and other details. Developing a Cleantech Business Strategy scott Boutwell, C-Level strategies LLC January 27, 2009 The terms “cleantech” and “sustainability” cover a wide range of technologies, processes, services, and market segments. Opportunities to leverage new technologies are substantial—in terms of new client acquisition and in obtaining higher-margin lines of business. This seminar will provide A/E/C executives with a better understanding of the specific market segments in sustainability; the emerging trends in technology development and investment, and the key investors and influencers that A/E/C executives need to know. Professional Sales and Marketing Forum April 26, 2009 Washington, DC Held in conjunction with ACEC’s 2009 Annual Convention and Legislative Summit, the Professional Sales and Marketing Forum is a day-long meeting designed to help sales and marketing professionals network with peers and gain valuable insights that can be implemented in their firms. A professional Listserv is available for participants so that education, idea sharing and communication can continue year-round. registration Fee: Member–$325; Non-member–$395 PDHs: 8 Calculating Carbon Footprints: Potential Business for Engineering Firms Mark van soestbergen, International Carbon Bank and exchange January 29, 2009 This seminar looks at “carbon footprinting,” defined as “the impact of human activities on the environment in terms of the greenhouse gases produced and measured in units of carbon dioxide.” Participants will learn how to establish their firms’ carbon footprints, and to extend that practice as a client service. For a complete list of books on Marketing & Business Development, visit www.acec.org/publications. I-10 InstItute For BusIness ManageMent http://www.acec.org/calendar/ http://www.acec.org/education/eventDetails.cfm?eventID=1027 http://www.acec.org/education/eventDetails.cfm?eventID=1013 http://www.acec.org/calendar/ http://www.acec.org/education/eventDetails.cfm?eventID=1089 http://www.acec.org/publications
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