the
Breaking
Mold
Commoditization:
how to overcome a major
threat to a firm's success
18
ENGINEERING INC.
MaRCh / apRIl 2015
I
n this era of rapid change,
from globalization to emerging
technologies, delivering value to
customers and clients is more
complicated than ever. A/E
firms find themselves facing an
increasingly competitive and
cutthroat marketplace-with clients
who don't always recognize or want to
recognize differing values in products
and services. The result is that as
pricing pressures increase, so does the
risk of engineering services becoming
commoditized. >>
Ann CuttinG
By Samuel Greengard
Table of Contents for the Digital Edition of Engineering Inc. - March/April 2015