Frontiers of Health Services Management - Summer 2013 - (Page 38)
and reliability; and (3) controlling the per
capita cost of care.
Both UnityPoint Health and Piedmont
Heart had visions of developing, pursuing,
and implementing triple-aimed strategies
to achieve greater value. in 2008, UnityPoint Health changed its vision statement
to “Best outcome for every patient every
time.” the same vision was exhibited by
Piedmont Healthcare/Piedmont Heart
when aiming to move to “a new way of operating . . . [a] new model of success, based
on value and integration that is patientand population-centric
Most healthcare experts and driven by global or
now agree that breaking bundled payments for the
outcomes achieved.”
down the clinical silos
individuals, medical
of complex healthcare
practices, departments,
organizations—known as service lines, and academic
integration—is beneficial. units often perceive that
triple-aimed strategies
conflict with their interests. Providers
need incentives to focus on efficiency and
quality, and organizations must be restructured to align governance, management,
and provision of care in support of achieving shared objectives. leadership must
ensure that top leaders, board members,
managers, and a select group of influential
champion providers are engaged. Piedmont Heart facilitated cultural change by
doing just that. it recruited administrative
leaders and chiefs of centers of excellence
(coes) as champions and held scripted
pathway-development meetings with messages targeted to specific stakeholders.
it’s not enough to find champions,
however. the champions selected must
have the training in population management, quality improvement, finance,
and best practices needed to achieve the
organization’s clinical integration goals.
UnityPoint Health’s Physician leader-
ship academy, initiated in collaboration
with the american college of Physician
executives, helps physicians learn and
master leadership skills, which strengthen
a collective sense of purpose. as leaver
observes, “the importance of the academy
in helping coalesce our physicians cannot be overstated.” efforts such as this, as
well as online offerings, such as the open
School certification program of the institute for Healthcare improvement (2013),
can provide low-cost training to ensure
that leadership, management-level providers, and staff share a common vision
and have the skills to apply it. Participants
in the integration effort must also have
access to information and information
support, with shared data reporting within
and across clinical silos to ensure that responsibility for system outcomes is widely
embraced and that metrics are used to
drive value.
clinical integration must be a strategic
priority of leadership, and workflows must
be assessed and redesigned at the macro
(governance and management across
facilities and sites) and micro (care delivery) levels. this process includes creating
horizontal committees, work groups, and
service line management structures to implement and advance clinical integration
efforts system-wide. When applicable, the
practice plan and health plan should be
extensively involved in system operations.
evidence shows that health plans that
employ their own providers or are tightly
affiliated with provider groups score significantly higher on clinical performance
measures than do other types of provider
delivery systems (gillies et al. 2006).
Bifocal Vision
leadership and management need bifocal
vision. they must be forward-looking; be
38 • f ro ntier s o f h ea lth s e r vic e s ma na g e m e nt 29 :4
Table of Contents for the Digital Edition of Frontiers of Health Services Management - Summer 2013
Frontiers of Health Services Management - Summer 2013
Contents
Editorial
At the Heart of Integration: Aligning Physicians and Administrators to Create New Value
Volume to Value
Physician-Led Models of Accountability and Value: Observations on Payment Policy and Culture
Collaboration Across Clinical Silos
Breaking Down Clinical Silos in Healthcare
Frontiers of Health Services Management - Summer 2013
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