Frontiers of Health Services Management - Summer 2014 - (Page 12)
Exhibit 4
Super-integrator Model
Su
per
-in
teg
rat
or
Employers and
Community
Organizations
Healthcare
Organizations
Incentives and Resources for
a Community Partnership
Business Model
However such cross-sector business models evolve, new incentives and resources
are needed to make the models deliver
results.
Incentives
as outlined in another collection of population health essays on incentives featured
in a special issue of Preventing Chronic
Disease (Mcginnis 2010), while moral
incentives, framed as either the right thing
to do or corporate social responsibility, can
be important motivators to be celebrated,
they will not likely alone deliver the performance needed for improving health
outcomes.
in some instances, regulatory incentives,
such as laws requiring seat belt use in
vehicles and limiting smoking in public
spaces, are appropriate. However, such
Governments
and Schools
mandates are often viewed as coercion and
can be controversial. it is therefore unlikely that population health objectives will
be fully achieved through regulation.
Steady progress will primarily come
through stronger remunerative or financial incentives, whereby material rewards
accrue to individuals or organizations in
exchange for acting in a particular way.
But on the other hand, it is probable that
all three types of incentives will be needed
to incite broad action and investment to
allow a community health business model
to develop and thrive. good intentions
will not be adequate-each sector must
see how improving population health
contributes to its own primary mission,
in the form of productive employees for
business, and in the form of students
equipped to learn for educators. each sector must also see economic alignment of
its business model with the community
health business model.
1 2 * f ro ntier s o f h ea lt h s e r vic e s ma na g e m e nt 30 :4
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